Requisition ID 14808BR
Title Manager - Product Communications
Job Category Marketing
Job Description PURPOSE:
This position is accountable for helping manage the strategy, planning and implementation of diabetes product communications at Novo Nordisk Inc. targeting key external stakeholders. This position is a partner to the diabetes brand teams, participating in extended brand team meetings, and providing communications counsel and direction, and program specific recommendations (specifically as it relates to Tactical Planning). This position also collaborates with the Public Affairs team to ensure close alignment, integration and coordination of related strategies. This position will co-lead the execution of strategic branded public relations campaigns and tactics, as well as help direct the efforts of sizeable teams at public relations agencies to ensure successful program execution and measurement.
Through effective public relations and issues management tactics and strategy, this position collaborates with product communications counterparts to:
•Enhance visibility/positive image of Novo Nordisk and its key brands
•Improve brand awareness, highlight product messages
•Condition the market for product entry by helping build allies and scientific/medical case for brand. Create anticipation for new products.
•Proactively and reactively blunt competitive efforts
•Anticipate and manage key stakeholder perceptions
•Minimize negative media coverage relative to products
•Influence public opinion
•Establish linkages between/among Communications, BioPharm and Diabetes Marketing to fully leverage product and corporate opportunities
•Integrate brand/portfolio strategies and objectives into product communications initiatives
Through these efforts, this position contributes to the achievement of brand and corporate objectives, including attaining sales goals and improving Novo Nordisk’s overall reputation.
RELATIONSHIPS:
This position reports to the Director, Product Communications, Diabetes Marketing, and interacts with all areas within Novo Nordisk Inc. and Novo Nordisk A/S regarding product communications programs, goals and needs. In addition to diabetes marketing, this position partners with Public Affairs, legal, regulatory, medical, compliance and other business functions. Key relationships in Novo Nordisk A/S include global marketing, corporate communications, and corporate branding.
Key external relationships include media, BioPharm and diabetes opinion leaders; professional and patient/consumer third party groups; and public relations agencies.
PRINCIPAL ACCOUNTABILITIES:
Product Communications
•Assists in the development and implementation of proactive product communications and media relations strategies to support the brand/portfolio business goals and strategies of Novo Nordisk. Programs are closely aligned to specific business objectives. Other projects and responsibilities, as assigned.
•Helps drive positive media coverage for assigned Novo Nordisk products in various media venues to enhance visibility of company and its brands.
•Assists in the development of brand message platforms and materials, prepares/coaches internal spokespeople for media interviews and external speaking opportunities; and works with reporters to shape/influence story coverage.
•Helps manage product communications budgets; accountable for executing programs within budget parameters. Accountable to manage the budget process for designated scope. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs.
•Follows internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
•Identifies external resources needed to implement public relations programs; directs agency or consultants in tactical execution of various programs; and conducts reviews/assessments of agency performance twice per year.
•Cultivates relationships with patients and celebrity ambassadors using NNI brands, contract negotiation, and program management as assigned.
•Ensures close coordination with the communications and public affairs unit, ensuring plans are integrated, aligned and coordinated with corporate branding, media relations strategies, etc.
Issues Management
•Prepares for and manages issues
•Develops communications plan around issues, collaborating across work groups to ensure accurate information to the media and consumers
•Strategizes and collaborates with Communications & Public Affairs to ensure effective integration, alignment, and collaboration on execution to minimize impact on overall Company reputation.
Measurement
•Collaborates with brands to establish meaningful and brand-aligned objectives and measurements for product communications programs that are aligned with business goals
•Holds agencies accountable for delivering on measurement targets.
•Ensure integration of branded programs and messaging into C&PA media efforts, alignment on measurement tools
•Charts and reports progress and adjusts plans/tactics accordingly
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
•Position requires a bachelor’s or higher degree in journalism, public relations, English or a related communications discipline
•At least 6 years of product communications, media or public relations experience required, preferably in the pharmaceutical industry
•Prior launch experience desirable
•Proven strategic planning, issues/crisis management skills are essential for this position
•Must have strong media relations skills, pre-existing relationships with reporters, patient opinion leaders, etc.
Department DM - PRODUCT COMMUNICATIONS
Position Location US - Princeton, NJ
City Princeton
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 20 - 30%
Title Manager - Product Communications
Job Category Marketing
Job Description PURPOSE:
This position is accountable for helping manage the strategy, planning and implementation of diabetes product communications at Novo Nordisk Inc. targeting key external stakeholders. This position is a partner to the diabetes brand teams, participating in extended brand team meetings, and providing communications counsel and direction, and program specific recommendations (specifically as it relates to Tactical Planning). This position also collaborates with the Public Affairs team to ensure close alignment, integration and coordination of related strategies. This position will co-lead the execution of strategic branded public relations campaigns and tactics, as well as help direct the efforts of sizeable teams at public relations agencies to ensure successful program execution and measurement.
Through effective public relations and issues management tactics and strategy, this position collaborates with product communications counterparts to:
•Enhance visibility/positive image of Novo Nordisk and its key brands
•Improve brand awareness, highlight product messages
•Condition the market for product entry by helping build allies and scientific/medical case for brand. Create anticipation for new products.
•Proactively and reactively blunt competitive efforts
•Anticipate and manage key stakeholder perceptions
•Minimize negative media coverage relative to products
•Influence public opinion
•Establish linkages between/among Communications, BioPharm and Diabetes Marketing to fully leverage product and corporate opportunities
•Integrate brand/portfolio strategies and objectives into product communications initiatives
Through these efforts, this position contributes to the achievement of brand and corporate objectives, including attaining sales goals and improving Novo Nordisk’s overall reputation.
RELATIONSHIPS:
This position reports to the Director, Product Communications, Diabetes Marketing, and interacts with all areas within Novo Nordisk Inc. and Novo Nordisk A/S regarding product communications programs, goals and needs. In addition to diabetes marketing, this position partners with Public Affairs, legal, regulatory, medical, compliance and other business functions. Key relationships in Novo Nordisk A/S include global marketing, corporate communications, and corporate branding.
Key external relationships include media, BioPharm and diabetes opinion leaders; professional and patient/consumer third party groups; and public relations agencies.
PRINCIPAL ACCOUNTABILITIES:
Product Communications
•Assists in the development and implementation of proactive product communications and media relations strategies to support the brand/portfolio business goals and strategies of Novo Nordisk. Programs are closely aligned to specific business objectives. Other projects and responsibilities, as assigned.
•Helps drive positive media coverage for assigned Novo Nordisk products in various media venues to enhance visibility of company and its brands.
•Assists in the development of brand message platforms and materials, prepares/coaches internal spokespeople for media interviews and external speaking opportunities; and works with reporters to shape/influence story coverage.
•Helps manage product communications budgets; accountable for executing programs within budget parameters. Accountable to manage the budget process for designated scope. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs.
•Follows internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
•Identifies external resources needed to implement public relations programs; directs agency or consultants in tactical execution of various programs; and conducts reviews/assessments of agency performance twice per year.
•Cultivates relationships with patients and celebrity ambassadors using NNI brands, contract negotiation, and program management as assigned.
•Ensures close coordination with the communications and public affairs unit, ensuring plans are integrated, aligned and coordinated with corporate branding, media relations strategies, etc.
Issues Management
•Prepares for and manages issues
•Develops communications plan around issues, collaborating across work groups to ensure accurate information to the media and consumers
•Strategizes and collaborates with Communications & Public Affairs to ensure effective integration, alignment, and collaboration on execution to minimize impact on overall Company reputation.
Measurement
•Collaborates with brands to establish meaningful and brand-aligned objectives and measurements for product communications programs that are aligned with business goals
•Holds agencies accountable for delivering on measurement targets.
•Ensure integration of branded programs and messaging into C&PA media efforts, alignment on measurement tools
•Charts and reports progress and adjusts plans/tactics accordingly
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
•Position requires a bachelor’s or higher degree in journalism, public relations, English or a related communications discipline
•At least 6 years of product communications, media or public relations experience required, preferably in the pharmaceutical industry
•Prior launch experience desirable
•Proven strategic planning, issues/crisis management skills are essential for this position
•Must have strong media relations skills, pre-existing relationships with reporters, patient opinion leaders, etc.
Department DM - PRODUCT COMMUNICATIONS
Position Location US - Princeton, NJ
City Princeton
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 20 - 30%