Requisition ID 13261BR
Title SR MANAGER - FORECASTING
Job Category Marketing
Job Description PURPOSE:
Lead all forecasting processes for NNI by channel (Non-Insulin Anti-Diabetic portfolio & GLP-1 portfolio). Challenge and finalize the volume forecast in coordination with Marketing. Through collaboration with Finance, generate the Net Sales Forecast. Oversee the Monthly production forecast and the Global Sales Forecasting system. Coordinate US forecasting analysis, market/business planning, and brand analysis for all phases of marketing, including launches and life cycle management, to improve transparency and accuracy. Propose and defend forecast recommendations and challenge forecast inputs through refined analytical problem solving, quantitative models, qualitative analysis, and effective communications. Provide key stakeholders with insights of business drivers and influences for ongoing team reporting, analysis, and discussion of business information. Serve as an internal consultant with Sales, Operations, Marketing, Investor Relations, and Finance on forecasting issues on a day-to-day basis.
RELATIONSHIPS:
Reports to the Director, Forecasting and will work closely with Business Analysis colleagues. This position may or may not have a direct report responsibility. Internal relationships include CVP of Marketing, Sales, and Finance; Brand Marketing VP/Directors, Managed Market VP/Directors, Strategic Pricing team, Supply Chain team and various functions in Commercial Effectiveness. External relationships include management of vendors for national level audit data and occasionally market research projects.
ESSENTIAL FUNCTIONS:
Data Management And Analysis:
• Conduct analysis to inform on market trends, Novo Nordisk performance on a product and channel basis.
• Develop ad hoc business analysis in support of strategic/brand/ company initiatives in conjunction with the Business Analysis area.
• Manages relationship with key vendors (e.g., IMS, market research agencies) to ensure on-time data delivery and accuracy.
• Responsible for all national level data oversight.
Forecasting:
• Compare and reconcile the relationship between product demand and factory sales.
• Develop ad hoc and suggested forecasts to provide strategic business analysis to relevant stakeholders. Generate insights from various data sources and apply them into forecasts.
• Develop and oversee the maintenance other various market models ($, patients, Rx, etc.) to support forecasting analyses and challenge Brand Team forecasts. Makes key recommendations for senior management approval. All of these models based on specific channel requirements.
• Lead development and maintenance of patient based forecast model among other continuous upgrades of forecasting models/process to improve forecasting methodology and enable a realistic view of Novo Nordisk performance and market trends.
• Support development of sales goals for field force IC targets in alignment with company budget forecast and communicate with appropriate counter parts in Field Force Effectiveness and third party vendors.
• Lead the development of specific forecasts for products in the pipeline based on market research information as well as other secondary sources such as analogs.
• Lead, oversee and develop the monthly production forecast process including timely inputs into the Global Sales Forecasting (GSF) system to ensure monthly forecasting accuracy. Acts as the GSF super user for US.
• Manage the Forecasting intranet site and its content.
• Oversee all high-level strategic inputs into the Market Model on a by-channel basis (i.e., what are the competitors launching and potential impact, what Novo Nordisk is launching and potential impact, various demographic trends, primary and secondary data).
• Provide guidance for the correct use of the forecasting information for internal or external communication to appropriate parties.
• Responsible for achieving forecast accuracy targets along with brand teams.
• Serve as an internal consultant for Marketing, Sales, Finance, Supply Chain, Business Development, and Investor Relations on forecasting issues on a day-to-day basis.
• Serve as key contributor in collecting input with brand leads of all diabetes products and develop the volume Market Model which includes scenarios related to market dynamics (e.g. share, growth of NNI and competitor products) for both in-line and launch products with minimal guidance. Manage all inputs and develop various scenarios with brand teams with minimal guidance. This includes the forecasting by form of 11 channels plus their respective roll-ups. Each channel will include all products currently included in each segment as well as potential future launches.
• Stays current and demonstrates expertise with forecasting methodologies, processes, and resources. Proposes recommendations for enhancements and/or improvements based on industry trends.
• Work through local cross-functional teams to ensure timely delivery of US forecasts for production planning.
Special Projects/Other Responsibilities:
• According to business needs, provide guidance on forecasting tools and best practices to new Forecasting and Business Analysis team members.
• Communicate new developments in the Forecasting area to the Commercial Effectiveness area or Marketing Effectiveness area as appropriate.
• Oversee contingent workers/interns as well as directly manage junior team member in the Forecasting group.
• Special projects as assigned.
PHYSICAL REQUIREMENTS:
Not Applicable.
Additional Information DEVELOPMENT OF PEOPLE:
• Ensure that reporting personnel have 3P forms with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
• Ensure that the IDP forms include completed Learning and Aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
• Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way of Management.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A bachelor’s degree, preferably in an analytical field such as economics, finance, or engineering; master’s degree or MBA preferred.
• A minimum of 2 years in a role with direct exposure to senior management preferably presenting results periodically such as monthly or quarterly.
• A minimum of 8 years related pharmaceuticals market data and analytical systems experience required, preferably in diabetes.
• Ability to effectively plan, prioritize execute and follow up in a timely manner and anticipate problems and roadblocks.
• Effective negotiation skills to manage expectations internally as well as to maximize value and cost effectiveness with vendors externally.
• Excellent computer skills.
• Experience in dealing with sensitive information and its dissemination such as proprietary work, quarterly reports, intellectual property, business development strategies, preliminary and final forecast figures, etc.
• Experience with forecasting techniques or software required.
• Experience with incentive compensation development is a plus.
• Experience working with IMS data.
• Previous people management experience preferred and experience training and developing team members desired.
• Results-oriented with a proven track record of results.
• Strong and creative analytical skills, both quantitative and qualitative, and strong problem-solving skills required.
• Strong interest in continuous and professional development.
• Strong organizational and project/time management skills.
• Strong team-oriented culture.
Department CE - FORECASTING & BUS ANALYSIS
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 0 - 10%
Title SR MANAGER - FORECASTING
Job Category Marketing
Job Description PURPOSE:
Lead all forecasting processes for NNI by channel (Non-Insulin Anti-Diabetic portfolio & GLP-1 portfolio). Challenge and finalize the volume forecast in coordination with Marketing. Through collaboration with Finance, generate the Net Sales Forecast. Oversee the Monthly production forecast and the Global Sales Forecasting system. Coordinate US forecasting analysis, market/business planning, and brand analysis for all phases of marketing, including launches and life cycle management, to improve transparency and accuracy. Propose and defend forecast recommendations and challenge forecast inputs through refined analytical problem solving, quantitative models, qualitative analysis, and effective communications. Provide key stakeholders with insights of business drivers and influences for ongoing team reporting, analysis, and discussion of business information. Serve as an internal consultant with Sales, Operations, Marketing, Investor Relations, and Finance on forecasting issues on a day-to-day basis.
RELATIONSHIPS:
Reports to the Director, Forecasting and will work closely with Business Analysis colleagues. This position may or may not have a direct report responsibility. Internal relationships include CVP of Marketing, Sales, and Finance; Brand Marketing VP/Directors, Managed Market VP/Directors, Strategic Pricing team, Supply Chain team and various functions in Commercial Effectiveness. External relationships include management of vendors for national level audit data and occasionally market research projects.
ESSENTIAL FUNCTIONS:
Data Management And Analysis:
• Conduct analysis to inform on market trends, Novo Nordisk performance on a product and channel basis.
• Develop ad hoc business analysis in support of strategic/brand/ company initiatives in conjunction with the Business Analysis area.
• Manages relationship with key vendors (e.g., IMS, market research agencies) to ensure on-time data delivery and accuracy.
• Responsible for all national level data oversight.
Forecasting:
• Compare and reconcile the relationship between product demand and factory sales.
• Develop ad hoc and suggested forecasts to provide strategic business analysis to relevant stakeholders. Generate insights from various data sources and apply them into forecasts.
• Develop and oversee the maintenance other various market models ($, patients, Rx, etc.) to support forecasting analyses and challenge Brand Team forecasts. Makes key recommendations for senior management approval. All of these models based on specific channel requirements.
• Lead development and maintenance of patient based forecast model among other continuous upgrades of forecasting models/process to improve forecasting methodology and enable a realistic view of Novo Nordisk performance and market trends.
• Support development of sales goals for field force IC targets in alignment with company budget forecast and communicate with appropriate counter parts in Field Force Effectiveness and third party vendors.
• Lead the development of specific forecasts for products in the pipeline based on market research information as well as other secondary sources such as analogs.
• Lead, oversee and develop the monthly production forecast process including timely inputs into the Global Sales Forecasting (GSF) system to ensure monthly forecasting accuracy. Acts as the GSF super user for US.
• Manage the Forecasting intranet site and its content.
• Oversee all high-level strategic inputs into the Market Model on a by-channel basis (i.e., what are the competitors launching and potential impact, what Novo Nordisk is launching and potential impact, various demographic trends, primary and secondary data).
• Provide guidance for the correct use of the forecasting information for internal or external communication to appropriate parties.
• Responsible for achieving forecast accuracy targets along with brand teams.
• Serve as an internal consultant for Marketing, Sales, Finance, Supply Chain, Business Development, and Investor Relations on forecasting issues on a day-to-day basis.
• Serve as key contributor in collecting input with brand leads of all diabetes products and develop the volume Market Model which includes scenarios related to market dynamics (e.g. share, growth of NNI and competitor products) for both in-line and launch products with minimal guidance. Manage all inputs and develop various scenarios with brand teams with minimal guidance. This includes the forecasting by form of 11 channels plus their respective roll-ups. Each channel will include all products currently included in each segment as well as potential future launches.
• Stays current and demonstrates expertise with forecasting methodologies, processes, and resources. Proposes recommendations for enhancements and/or improvements based on industry trends.
• Work through local cross-functional teams to ensure timely delivery of US forecasts for production planning.
Special Projects/Other Responsibilities:
• According to business needs, provide guidance on forecasting tools and best practices to new Forecasting and Business Analysis team members.
• Communicate new developments in the Forecasting area to the Commercial Effectiveness area or Marketing Effectiveness area as appropriate.
• Oversee contingent workers/interns as well as directly manage junior team member in the Forecasting group.
• Special projects as assigned.
PHYSICAL REQUIREMENTS:
Not Applicable.
Additional Information DEVELOPMENT OF PEOPLE:
• Ensure that reporting personnel have 3P forms with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
• Ensure that the IDP forms include completed Learning and Aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
• Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way of Management.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A bachelor’s degree, preferably in an analytical field such as economics, finance, or engineering; master’s degree or MBA preferred.
• A minimum of 2 years in a role with direct exposure to senior management preferably presenting results periodically such as monthly or quarterly.
• A minimum of 8 years related pharmaceuticals market data and analytical systems experience required, preferably in diabetes.
• Ability to effectively plan, prioritize execute and follow up in a timely manner and anticipate problems and roadblocks.
• Effective negotiation skills to manage expectations internally as well as to maximize value and cost effectiveness with vendors externally.
• Excellent computer skills.
• Experience in dealing with sensitive information and its dissemination such as proprietary work, quarterly reports, intellectual property, business development strategies, preliminary and final forecast figures, etc.
• Experience with forecasting techniques or software required.
• Experience with incentive compensation development is a plus.
• Experience working with IMS data.
• Previous people management experience preferred and experience training and developing team members desired.
• Results-oriented with a proven track record of results.
• Strong and creative analytical skills, both quantitative and qualitative, and strong problem-solving skills required.
• Strong interest in continuous and professional development.
• Strong organizational and project/time management skills.
• Strong team-oriented culture.
Department CE - FORECASTING & BUS ANALYSIS
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 0 - 10%