Requisition ID 15478BR
Title MANAGER - MANAGED MARKETS, NON-FEDERAL HOSPITAL CHANNEL
Job Category Marketing
Job Description PURPOSE:
Manage the performance of the Novo Nordisk business in the Managed Markets Non-Federal Hospital Channel. This role will be accountable for the development and implementation of channel strategy, channel tactical development and coordination of brand managed markets tactics to execute in the Non-Federal Hospital Channel. The role will also be accountable for the development, measurement and execution of the GPO contracting strategy for all portfolio products.
RELATIONSHIPS:
• Acts as a liaison for Managed Markets with business teams and interacts extensively with the enabling functions in Marketing, Institution Sales and Sales Leadership, Business Analysis, Sales Training and Commercial Effectiveness as well as team representatives from Medical, Regulatory, and Legal. Provide strategic input and guidance for the implementation of Non-Federal Hospital marketing activities.
• Builds and leverages relationships with key GPO and Hospital customers and organizations. Works closely with advertising agencies and professional services vendors to develop promotional and value added programs that enable Novo Nordisk to achieve its business objectives. External relationships includes the development and management of relationships with key personnel at top-priority customers within the respective Channel, suppliers, vendors, agencies, academia (including KOL’s) and outside vendors.
• Provide managed markets insights and act as an integral part of the brand planning process in collaboration with Sr. Director, through membership on one or more Extended Brand Teams, taking accountability for the quality of the Non-Federal Hospital (NFH) portion of brand marketing plans. Develop plans and execute key programs (where these are not brand-specific or brand portfolio-specific) that will drive long-term profitable relationships with key accounts and the managed market Channel overall.
• Reports to the Sr. Director in Managed Markets Institutions and has accountability for tracking and improving Channel share and profit performance, key account prioritization (Channel), and development of marketing strategies, messages and tactics that will optimize business within the Channel – e.g. drive pull-through and upgrade to modern insulin. Work with Sr. Director to provide support and guidance to the Institutions NFH team and applicable field sales force in the development and execution of programs to achieve profitable channel growth.
ESSENTIAL FUNCTIONS:
Channel Marketing:
• Develop and disseminate Channel specific promotion and training programs, including coordination of external suppliers and agencies, and with input from Institution Sales Leadership, Key Account Management teams, and IDCS’s.
• Develop and implement a marketing plan with promotional budget responsibility. Execute promotional tactics within budget parameters.
• Manage PRB review process for all MC marketing materials.
• Measure ROI on all programs implemented.
• Select and manage professional services to create effective programs that maximize return on investment.
• Work closely with the advertising agency, market shaping and promotional review board (PRB) to develop and implement promotional programs.
Communication:
• Manage program communication (scripts, FAQs) with other areas (Field Sales, Sales Effectiveness, brand teams) and appropriate field personnel to ensure effective program execution.
Diabetes:
• Provide input to business plans and programs serving as an integral part of cross-functional business teams.
• Serve as Diabetes liaison providing Managed Markets input and expertise to ensure that the managed care strategies meet the sales and profit objectives.
• Work closely with Diabetes marketing to ensure programs closely align with broader Managed Markets strategy.
Drive Company Success:
• Grow Levemir® and Analog market share.
• Grow Diabetes business.
• Improve the lives of people with diabetes.
Market Analyses:
• Analyze and quantify the market opportunity within the NFH channel and provide accurate sales projections/forecasts for portfolio of analog diabetes products.
• Develop and maintain key contacts with different target audiences to fully understand marketplace dynamics.
• Provide market research and business analysis direction for our Portfolio of analog diabetes products related to the respective channel.
Program Development And Implementation:
• Leverages understanding of the market place in interactions with Account Executives and customers – both internal and external. Obtains their feedback and input on programs and incorporates that feedback into program development and upgrades.
PHYSICAL REQUIREMENTS:
Approximately 40% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A Bachelor’s degree required; relevant experience may be substituted for degree, when appropriate; advanced degree preferred. Demonstrated ability to successfully manage multiple programs.
• A minimum of 5-7 years within sales, marketing, or managed markets related functions required.
• Ability to collaborate across teams.
• Demonstrated critical thinking and analytical skills required.
• Demonstrates leadership capabilities.
• Pharmaceutical industry experience preferred.
• Prior project management experience required.
• Proven track record of strong performance.
• Relationships and understanding of MMSales and/or Diabetes brand marketing preferred.
Department DM -MANAGED MARKETS INSTITUTIONS (3)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 30 - 40%
Title MANAGER - MANAGED MARKETS, NON-FEDERAL HOSPITAL CHANNEL
Job Category Marketing
Job Description PURPOSE:
Manage the performance of the Novo Nordisk business in the Managed Markets Non-Federal Hospital Channel. This role will be accountable for the development and implementation of channel strategy, channel tactical development and coordination of brand managed markets tactics to execute in the Non-Federal Hospital Channel. The role will also be accountable for the development, measurement and execution of the GPO contracting strategy for all portfolio products.
RELATIONSHIPS:
• Acts as a liaison for Managed Markets with business teams and interacts extensively with the enabling functions in Marketing, Institution Sales and Sales Leadership, Business Analysis, Sales Training and Commercial Effectiveness as well as team representatives from Medical, Regulatory, and Legal. Provide strategic input and guidance for the implementation of Non-Federal Hospital marketing activities.
• Builds and leverages relationships with key GPO and Hospital customers and organizations. Works closely with advertising agencies and professional services vendors to develop promotional and value added programs that enable Novo Nordisk to achieve its business objectives. External relationships includes the development and management of relationships with key personnel at top-priority customers within the respective Channel, suppliers, vendors, agencies, academia (including KOL’s) and outside vendors.
• Provide managed markets insights and act as an integral part of the brand planning process in collaboration with Sr. Director, through membership on one or more Extended Brand Teams, taking accountability for the quality of the Non-Federal Hospital (NFH) portion of brand marketing plans. Develop plans and execute key programs (where these are not brand-specific or brand portfolio-specific) that will drive long-term profitable relationships with key accounts and the managed market Channel overall.
• Reports to the Sr. Director in Managed Markets Institutions and has accountability for tracking and improving Channel share and profit performance, key account prioritization (Channel), and development of marketing strategies, messages and tactics that will optimize business within the Channel – e.g. drive pull-through and upgrade to modern insulin. Work with Sr. Director to provide support and guidance to the Institutions NFH team and applicable field sales force in the development and execution of programs to achieve profitable channel growth.
ESSENTIAL FUNCTIONS:
Channel Marketing:
• Develop and disseminate Channel specific promotion and training programs, including coordination of external suppliers and agencies, and with input from Institution Sales Leadership, Key Account Management teams, and IDCS’s.
• Develop and implement a marketing plan with promotional budget responsibility. Execute promotional tactics within budget parameters.
• Manage PRB review process for all MC marketing materials.
• Measure ROI on all programs implemented.
• Select and manage professional services to create effective programs that maximize return on investment.
• Work closely with the advertising agency, market shaping and promotional review board (PRB) to develop and implement promotional programs.
Communication:
• Manage program communication (scripts, FAQs) with other areas (Field Sales, Sales Effectiveness, brand teams) and appropriate field personnel to ensure effective program execution.
Diabetes:
• Provide input to business plans and programs serving as an integral part of cross-functional business teams.
• Serve as Diabetes liaison providing Managed Markets input and expertise to ensure that the managed care strategies meet the sales and profit objectives.
• Work closely with Diabetes marketing to ensure programs closely align with broader Managed Markets strategy.
Drive Company Success:
• Grow Levemir® and Analog market share.
• Grow Diabetes business.
• Improve the lives of people with diabetes.
Market Analyses:
• Analyze and quantify the market opportunity within the NFH channel and provide accurate sales projections/forecasts for portfolio of analog diabetes products.
• Develop and maintain key contacts with different target audiences to fully understand marketplace dynamics.
• Provide market research and business analysis direction for our Portfolio of analog diabetes products related to the respective channel.
Program Development And Implementation:
• Leverages understanding of the market place in interactions with Account Executives and customers – both internal and external. Obtains their feedback and input on programs and incorporates that feedback into program development and upgrades.
PHYSICAL REQUIREMENTS:
Approximately 40% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A Bachelor’s degree required; relevant experience may be substituted for degree, when appropriate; advanced degree preferred. Demonstrated ability to successfully manage multiple programs.
• A minimum of 5-7 years within sales, marketing, or managed markets related functions required.
• Ability to collaborate across teams.
• Demonstrated critical thinking and analytical skills required.
• Demonstrates leadership capabilities.
• Pharmaceutical industry experience preferred.
• Prior project management experience required.
• Proven track record of strong performance.
• Relationships and understanding of MMSales and/or Diabetes brand marketing preferred.
Department DM -MANAGED MARKETS INSTITUTIONS (3)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 30 - 40%