Requisition ID 13326BR
Title SR MANAGER, STRATEGIC COMMUNICATIONS - OBESITY
Job Category Marketing
Job Description PURPOSE:
• This position is accountable for helping create the communications strategy for Novo Nordisk Inc. in the field of obesity. This position will be responsible for developing the core communications story around obesity and unbranded medical education. The role will work closely with stakeholders to develop public policy initiatives and coordinate engagement with third parties. The position will conduct internal message training with executive management and other stakeholders and work with other departments to ensure close alignment, integration and coordination of related strategies. This position will lead the execution of strategic communications, as well as help direct the efforts of public relations agencies to ensure successful program execution and measurement.
• Through effective communications and issues management tactics and strategy, this position: collaborates with communications counterparts to enhance visibility/positive image of Novo Nordisk and the obesity franchise, create brand awareness, condition the market for product entry by helping build allies and scientific/medical case for brand, create anticipation for new products, proactively and reactively blunt competitive efforts, anticipate and manage key stakeholder perceptions, minimize negative media coverage, influence public opinion, establish linkages between/among Communications, BioPharm and Diabetes Marketing to fully leverage product and corporate opportunities, integrate brand/portfolio strategies and objectives into product communications initiatives.
• Through these efforts, this position contributes to the achievement of brand and corporate objectives, including attaining sales goals and improving Novo Nordisk’s overall reputation.
RELATIONSHIPS:
• Key external relationships include media and obesity opinion leaders; professional and patient/consumer third party groups; and public relations agencies.
• This position reports to the Vice President, Obesity, and interacts with all areas within Novo Nordisk Inc. and Novo Nordisk A/S regarding communications programs, goals and needs. In addition to obesity marketing, this position partners with Government Affairs, Clinical, Regulatory and Medical, Launch teams, Product Communications, Communications & Public Affairs, Legal, Compliance and other global business functions. Key relationships in Novo Nordisk A/S include global marketing, corporate communications, and corporate branding.
ESSENTIAL FUNCTIONS:
Issues Management:
• Develops communications plan around issues, collaborating across work groups to ensure accurate information to the media and consumers.
• Prepares for and manages issues.
• Strategizes and collaborates with Product Communications and Communications & Public Affairs to ensure effective integration, alignment, and collaboration on execution to minimize impact on overall Company reputation.
Measurement:
• Charts and reports progress and adjusts plans/tactics accordingly.
• Collaborates with brands to establish meaningful and brand-aligned objectives and measurements for product communications programs that are aligned with business goals.
• Ensure integration of branded programs and messaging into C&PA media efforts, alignment on measurement tools.
• Holds agencies accountable for delivering on measurement targets.
Strategic/Product Communications:
• Assists in the development and implementation of proactive communications and media relations strategies to support the brand/portfolio business goals and strategies of Novo Nordisk. Programs are closely aligned to specific business objectives. Other projects and responsibilities, as assigned.
• Assists in the development of brand message platforms and materials, prepares/coaches internal spokespeople for media interviews and external speaking opportunities; and works with reporters to shape/influence story coverage.
• Cultivates relationships with patients and celebrity ambassadors using NNI brands, contract negotiation, and program management as assigned.
• Ensures close coordination with the communications and public affairs unit, ensuring plans are integrated, aligned and coordinated with corporate branding, media relations strategies, etc.
• Follows internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
• Helps drive positive media coverage for assigned Novo Nordisk products in various media venues to enhance visibility of company and its brands.
• Helps manage communications budgets; accountable for executing programs within budget parameters. Accountable to manage the budget process for designated scope. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs.
• Identifies external resources needed to implement public relations programs; directs agency or consultants in tactical execution of various programs; and conducts reviews/assessments of agency performance twice per year.
PHYSICAL REQUIREMENTS:
Approximately 30% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A bachelor’s or higher degree in journalism, public relations, english or a related communications discipline required.
• At least 8 years of strategic or product communications, media or public relations experience required, preferably in the pharmaceutical industry.
• Disease market knowledge within obesity, diabetes, cardiovascular and cardiometabolic markets.
• Must have strong media relations skills, pre-existing relationships with reporters, patient opinion leaders, etc.
• Prior launch experience desirable.
• Proven strategic planning, issues/crisis management skills are essential for this position.
Department DM - OBESITY
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 20 - 30%
Title SR MANAGER, STRATEGIC COMMUNICATIONS - OBESITY
Job Category Marketing
Job Description PURPOSE:
• This position is accountable for helping create the communications strategy for Novo Nordisk Inc. in the field of obesity. This position will be responsible for developing the core communications story around obesity and unbranded medical education. The role will work closely with stakeholders to develop public policy initiatives and coordinate engagement with third parties. The position will conduct internal message training with executive management and other stakeholders and work with other departments to ensure close alignment, integration and coordination of related strategies. This position will lead the execution of strategic communications, as well as help direct the efforts of public relations agencies to ensure successful program execution and measurement.
• Through effective communications and issues management tactics and strategy, this position: collaborates with communications counterparts to enhance visibility/positive image of Novo Nordisk and the obesity franchise, create brand awareness, condition the market for product entry by helping build allies and scientific/medical case for brand, create anticipation for new products, proactively and reactively blunt competitive efforts, anticipate and manage key stakeholder perceptions, minimize negative media coverage, influence public opinion, establish linkages between/among Communications, BioPharm and Diabetes Marketing to fully leverage product and corporate opportunities, integrate brand/portfolio strategies and objectives into product communications initiatives.
• Through these efforts, this position contributes to the achievement of brand and corporate objectives, including attaining sales goals and improving Novo Nordisk’s overall reputation.
RELATIONSHIPS:
• Key external relationships include media and obesity opinion leaders; professional and patient/consumer third party groups; and public relations agencies.
• This position reports to the Vice President, Obesity, and interacts with all areas within Novo Nordisk Inc. and Novo Nordisk A/S regarding communications programs, goals and needs. In addition to obesity marketing, this position partners with Government Affairs, Clinical, Regulatory and Medical, Launch teams, Product Communications, Communications & Public Affairs, Legal, Compliance and other global business functions. Key relationships in Novo Nordisk A/S include global marketing, corporate communications, and corporate branding.
ESSENTIAL FUNCTIONS:
Issues Management:
• Develops communications plan around issues, collaborating across work groups to ensure accurate information to the media and consumers.
• Prepares for and manages issues.
• Strategizes and collaborates with Product Communications and Communications & Public Affairs to ensure effective integration, alignment, and collaboration on execution to minimize impact on overall Company reputation.
Measurement:
• Charts and reports progress and adjusts plans/tactics accordingly.
• Collaborates with brands to establish meaningful and brand-aligned objectives and measurements for product communications programs that are aligned with business goals.
• Ensure integration of branded programs and messaging into C&PA media efforts, alignment on measurement tools.
• Holds agencies accountable for delivering on measurement targets.
Strategic/Product Communications:
• Assists in the development and implementation of proactive communications and media relations strategies to support the brand/portfolio business goals and strategies of Novo Nordisk. Programs are closely aligned to specific business objectives. Other projects and responsibilities, as assigned.
• Assists in the development of brand message platforms and materials, prepares/coaches internal spokespeople for media interviews and external speaking opportunities; and works with reporters to shape/influence story coverage.
• Cultivates relationships with patients and celebrity ambassadors using NNI brands, contract negotiation, and program management as assigned.
• Ensures close coordination with the communications and public affairs unit, ensuring plans are integrated, aligned and coordinated with corporate branding, media relations strategies, etc.
• Follows internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
• Helps drive positive media coverage for assigned Novo Nordisk products in various media venues to enhance visibility of company and its brands.
• Helps manage communications budgets; accountable for executing programs within budget parameters. Accountable to manage the budget process for designated scope. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs.
• Identifies external resources needed to implement public relations programs; directs agency or consultants in tactical execution of various programs; and conducts reviews/assessments of agency performance twice per year.
PHYSICAL REQUIREMENTS:
Approximately 30% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A bachelor’s or higher degree in journalism, public relations, english or a related communications discipline required.
• At least 8 years of strategic or product communications, media or public relations experience required, preferably in the pharmaceutical industry.
• Disease market knowledge within obesity, diabetes, cardiovascular and cardiometabolic markets.
• Must have strong media relations skills, pre-existing relationships with reporters, patient opinion leaders, etc.
• Prior launch experience desirable.
• Proven strategic planning, issues/crisis management skills are essential for this position.
Department DM - OBESITY
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 20 - 30%