Requisition ID 13327BR
Title SR BRAND MANAGER - OBESITY
Job Category Marketing
Job Description PURPOSE:
• Develops the commercialization strategy for Obesity for Health Care Providers (including physicians, registered dietitians and certified diabetes educators) and payers. Develops personal and non-personal HCP promotional materials; ensures alignment of brand positioning, messaging and overall objectives. May refine messaging based on specific customer segments. Identifies and implements improvements to prepare for launch, development and/or life cycle activities.
• Responsible for collaboration with Patient Marketing colleague to ensure consistency of messaging.
RELATIONSHIPS:
Reports to the Brand Director – Obesity. Interacts closely with the NN A/S Global Marketing supporting Obesity and Marketing within NNI. Also interacts with all NNI Brand Marketing functions, as well as with team representatives from Medical, Managed Markets, Corporate Communications and Public Affairs, Regulatory, Sales, and Legal.
ESSENTIAL FUNCTIONS:
Brand Planning:
• Develops and presents compelling plans for management and cross-functional endorsement within NNI (for example, medical, regulatory, marketing and sales)
• Responsible for effectively managing budgets.
• Works effectively with Global marketing on the development of the HCP, payer and market shaping strategy.
Essential Functions:
• Develops and implements marketing plan.
• Develops and oversees the implementation of pre-launch and launch plans, and post launch business plans/strategies. This includes in-depth market analysis, market research activities, thought leader development, HCP and patient marketing, medical education, sample planning forecasting, pricing strategy, etc. within specific assignment.
• Develops relationships with and receives commitment from relevant NNI and NNAS departments to ensure the successful execution of strategies.
• Develops, manages and disseminates the implementation of promotional programs, including coordination with Sales Training and with external suppliers and agencies.
• Implements pre-marketing strategies and develops marketing thought-leader relationships and involvement.
• Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure program effectiveness.
• Proactively communicates and collaborates with Centers of Excellence (COEs) and others to ensure transparent communications and alignment of strategies and tactics within and outside the department.
• Responsible for providing interface with key stakeholders. Represents the organization as prime internal and external contact on projects, contracts or operational decisions.
• Understand competitive set and address obstacles for the brand through the course of the year to ensure brand success.
• Understands the definition of the market and develops accurate sales projections/forecasts for designated product.
• Works closely with field sales to ensure marketing programs that are developed strongly support their direct and indirect needs with customers and drive appropriate ROI.
• Works effectively with international colleagues to define: new product launches, campaign development, competitive defense and strategic evolution of the product.
• Works effectively with key support functions to ensure alignment with the brand objectives and goals.
Market Analysis:
• Analyzes and defines the weight loss management market and coordinates accurate utilization projections/forecasts for Obesity.
• Collaborates with other departments and areas in gathering input to in order to maximize integration across diabetes brands.
• Develops and maintains key contacts with different target audiences to fully understand marketplace dynamics.
• Provides guidance to market research plans for the development of the Obesity commercialization strategy.
Marketing Tactics:
• Assists in the development of the market shaping strategy for Obesity.
• Drive the development of the commercialization strategy for Obesity for Health Care Providers and payers. Responsible for development of customer segmentation and product positioning for Lira Obesity.
• Works closely with Global Marketing and the Agency of Record on the market shaping tactics to ensure strategic alignment of the execution.
Promotions:
• Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales.
• Develop and implement marketing plan with promotional budget responsibility. Implement promotional tactics within budget parameters.
• Manage the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs.
• Select and manage professional services to create effective launch programs to maximize return on investment.
PHYSICAL REQUIREMENTS:
Approximately 25% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 7 years sales and/or marketing and/or product management/marketing experience within the pharmaceutical industry (preferably with a focus on physicians and allied healthcare professionals).
• A Bachelor’s degree in business or related field required; an advanced degree or equivalent experience preferred.
• An MBA is preferred.
• Demonstrated experience with developing marketing strategies and promotional tactics required.
• Experience managing external vendor relationships.
• Previous experience in leading high performing cross functional teams.
• Prior new product commercialization or launch experience preferred.
• Proven track record in new product marketing preferred.
• Solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes, preferably within obesity and/or diabetes (specifically injectable products).
• Successful launch experience in a marketing role.
• Understanding of the prescription obesity market preferred.
Department DM - OBESITY (2)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 20 - 30%
Title SR BRAND MANAGER - OBESITY
Job Category Marketing
Job Description PURPOSE:
• Develops the commercialization strategy for Obesity for Health Care Providers (including physicians, registered dietitians and certified diabetes educators) and payers. Develops personal and non-personal HCP promotional materials; ensures alignment of brand positioning, messaging and overall objectives. May refine messaging based on specific customer segments. Identifies and implements improvements to prepare for launch, development and/or life cycle activities.
• Responsible for collaboration with Patient Marketing colleague to ensure consistency of messaging.
RELATIONSHIPS:
Reports to the Brand Director – Obesity. Interacts closely with the NN A/S Global Marketing supporting Obesity and Marketing within NNI. Also interacts with all NNI Brand Marketing functions, as well as with team representatives from Medical, Managed Markets, Corporate Communications and Public Affairs, Regulatory, Sales, and Legal.
ESSENTIAL FUNCTIONS:
Brand Planning:
• Develops and presents compelling plans for management and cross-functional endorsement within NNI (for example, medical, regulatory, marketing and sales)
• Responsible for effectively managing budgets.
• Works effectively with Global marketing on the development of the HCP, payer and market shaping strategy.
Essential Functions:
• Develops and implements marketing plan.
• Develops and oversees the implementation of pre-launch and launch plans, and post launch business plans/strategies. This includes in-depth market analysis, market research activities, thought leader development, HCP and patient marketing, medical education, sample planning forecasting, pricing strategy, etc. within specific assignment.
• Develops relationships with and receives commitment from relevant NNI and NNAS departments to ensure the successful execution of strategies.
• Develops, manages and disseminates the implementation of promotional programs, including coordination with Sales Training and with external suppliers and agencies.
• Implements pre-marketing strategies and develops marketing thought-leader relationships and involvement.
• Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure program effectiveness.
• Proactively communicates and collaborates with Centers of Excellence (COEs) and others to ensure transparent communications and alignment of strategies and tactics within and outside the department.
• Responsible for providing interface with key stakeholders. Represents the organization as prime internal and external contact on projects, contracts or operational decisions.
• Understand competitive set and address obstacles for the brand through the course of the year to ensure brand success.
• Understands the definition of the market and develops accurate sales projections/forecasts for designated product.
• Works closely with field sales to ensure marketing programs that are developed strongly support their direct and indirect needs with customers and drive appropriate ROI.
• Works effectively with international colleagues to define: new product launches, campaign development, competitive defense and strategic evolution of the product.
• Works effectively with key support functions to ensure alignment with the brand objectives and goals.
Market Analysis:
• Analyzes and defines the weight loss management market and coordinates accurate utilization projections/forecasts for Obesity.
• Collaborates with other departments and areas in gathering input to in order to maximize integration across diabetes brands.
• Develops and maintains key contacts with different target audiences to fully understand marketplace dynamics.
• Provides guidance to market research plans for the development of the Obesity commercialization strategy.
Marketing Tactics:
• Assists in the development of the market shaping strategy for Obesity.
• Drive the development of the commercialization strategy for Obesity for Health Care Providers and payers. Responsible for development of customer segmentation and product positioning for Lira Obesity.
• Works closely with Global Marketing and the Agency of Record on the market shaping tactics to ensure strategic alignment of the execution.
Promotions:
• Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales.
• Develop and implement marketing plan with promotional budget responsibility. Implement promotional tactics within budget parameters.
• Manage the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs.
• Select and manage professional services to create effective launch programs to maximize return on investment.
PHYSICAL REQUIREMENTS:
Approximately 25% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 7 years sales and/or marketing and/or product management/marketing experience within the pharmaceutical industry (preferably with a focus on physicians and allied healthcare professionals).
• A Bachelor’s degree in business or related field required; an advanced degree or equivalent experience preferred.
• An MBA is preferred.
• Demonstrated experience with developing marketing strategies and promotional tactics required.
• Experience managing external vendor relationships.
• Previous experience in leading high performing cross functional teams.
• Prior new product commercialization or launch experience preferred.
• Proven track record in new product marketing preferred.
• Solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes, preferably within obesity and/or diabetes (specifically injectable products).
• Successful launch experience in a marketing role.
• Understanding of the prescription obesity market preferred.
Department DM - OBESITY (2)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 20 - 30%