Requisition ID 17464BR
Title SR MANAGER - CONVENTION MARKETING
Job Category Marketing
Job Description PURPOSE:
This position is responsible for the development and implementation of the convention plan. This position manages the convention strategic planning process for the Diabetes, BioPharmaceuticals, HT, Managed Care/Trade and overall Novo Nordisk business units and is responsible for the successful execution of these plans. This position oversees more than 50 events a year and supervises a team of Convention Planners.
RELATIONSHIPS:
Reports to the Director, Strategic Meeting & Event Management. Works closely with Sales Operations, Brand Managers for Diabetes, BioPharmaceuticals, HT, Managed Care/Trade and the Executive Office. Other internal units within Diabetes/BioPharmaceutical Marketing, MCT&G, Sales Operations, Regulatory, Medical, Human Resources, SBO and Legal. Also interacts with International Brand Management to reinforce NNAS global image here in the US market. External relationships include relations with professional services vendors and brand agencies.
ESSENTIAL FUNCTIONS:
Budget Management:
• Conduct year end reviews of all supplier teams on budget processes, adherence to estimates, and communication of changes required and overall budget tracking for fiscal year. Make decisions based on analysis for the following year.
• Develop and execute plans within allocated budget. Ensure expenses remain within budgetary guidelines.
• Develop and manage the fiscal budget for Diabetes, BioPharmaceuticals, HT and MCT&G for all National Conventions and Meetings.
• Participate in rolling estimate meetings quarterly for budget tracking.
• Participate in year-end accrual process for budget closure.
Strategic Meeting & Event Management – Strategy and Execution:
• Analyze ROI of all convention programs, as it relates to lead generation for the sales force for future show selection and participation with preferred partner OneWorld.
• Conduct year end reviews of all supplier teams on performance, overall impact on team. Make decisions based on analysis for the following year.
• Develop and execute the annual strategic convention plan for the Diabetes/BioPharmaceutical/HT/MCT&G teams. This includes working with Brand Management for all therapeutic areas, Sales Operations Team and key internal business units to ensure in-depth analysis of goals/strategies are met.
• Develop and manage key internal communications establishing a communication calendar for timelines for all key shows.
• Develop and present solid meeting/convention plans including logistics, cost/benefits, etc. for management endorsement through annual functional planning process.
• Develop communication plan for lead dissemination, tracking and analysis of field utilization of leads from convention program.
• Develop plans to drive traffic to the booth at all BioPharmaceuticals/Diabetes/HT/MCT&G National Conventions while integrating Marketing Department’s strategic plan into an exhibit selling focus.
• Development and communication of post-convention summary reports for all required shows.
• Development and communication of the pre-convention planning template for all required shows.
• Ensure incorporation of the roll-out of the “Corporate Branding Initiative” for all National Conventions. “Corporate Branding” is the approved promotional overlay created to increase awareness and image of Novo Nordisk in the United States. The branding initiative must work at all show levels through pre/post show mailings, giveaways, graphic treatments at show promotions, advertisements and corporate sponsorships.
• Execute the effective integration of various marketing support teams including medical education, advertising, public relations, sales force and patient education when coordinating conventions and meetings.
• Lead the development/execution of BioPharmaceuticals/Diabetes/HT/MCT&G Management to tie in brand messaging/objectives.
• Manage and execute field based booth manager system for regional based convention program. Develop tracking system for utilization and communication plan for program management.
• Manage the development and creation of effective pre-show training programs for BioPharmaceuticals/Diabetes/HT/MCT&G sales force attendees to National Convention exhibit marketing and selling skills.
• Manage the preferred partner relationship for convention planning and execution for all National Conventions and Meetings.
• National/Regional Trade Show Strategies & Program Execution (National/Regional Conventions).
• Set and execute strategy for long-range selection of shows by tracking industry standards for show participation in all National Conventions.
• Utilizing market research set and execute strategy for future show selection for Novo Nordisk by analyzing competitive intelligence, sizes of booths, promotions on convention floor, size of overall convention program.
• Work effectively with international colleagues/Director Brand Management as overall team co-leader for planning, strategy/concept design, overall booth design, booth logistic execution, pre-show training for ADA/ASH. (ADA is the largest show for Novo Nordisk throughout year; ASH is the largest show for the BioPharmaceutical division of Novo Nordisk)
PHYSICAL REQUIREMENTS:
Approximately 20-40% overnight travel.
DEVELOPMENT OF PEOPLE:
• Champions the Triple Bottom Line in development, strategy and tactical initiatives.
• Conduct interim and year end reviews of all team members.
• Coordinate cross functional team of interdepartmental members for overall planning purposes and assures strategic alignment.
• Create/Develop annual performance plans, measurable goals.
• Ensure that team works within Novo Nordisk’s established policies and procedures and ensures alignment of their work to Novo Nordisk fundamentals.
• Manage the application and communication of all policies and procedures.
• Manage, Coach and Evaluate team of Convention Planners.
• Understand Novo Nordisk values and their importance to business results.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A Bachelor’s Degree or equivalent experience.
• A minimum of eight (8) Years Convention Marketing/Meeting Management experience.
• At least 3 years of people management experience is required.
• Experience managing and developing fiscal budgets.
• Industry certification (CME, CMM) preferred.
• Pharmaceutical industry experience preferred.
• The ability to plan, develop and executive an annual business plan.
Department DM - STRATEGIC MTGS & EVENTS MGMT (2)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 30 - 40%
Title SR MANAGER - CONVENTION MARKETING
Job Category Marketing
Job Description PURPOSE:
This position is responsible for the development and implementation of the convention plan. This position manages the convention strategic planning process for the Diabetes, BioPharmaceuticals, HT, Managed Care/Trade and overall Novo Nordisk business units and is responsible for the successful execution of these plans. This position oversees more than 50 events a year and supervises a team of Convention Planners.
RELATIONSHIPS:
Reports to the Director, Strategic Meeting & Event Management. Works closely with Sales Operations, Brand Managers for Diabetes, BioPharmaceuticals, HT, Managed Care/Trade and the Executive Office. Other internal units within Diabetes/BioPharmaceutical Marketing, MCT&G, Sales Operations, Regulatory, Medical, Human Resources, SBO and Legal. Also interacts with International Brand Management to reinforce NNAS global image here in the US market. External relationships include relations with professional services vendors and brand agencies.
ESSENTIAL FUNCTIONS:
Budget Management:
• Conduct year end reviews of all supplier teams on budget processes, adherence to estimates, and communication of changes required and overall budget tracking for fiscal year. Make decisions based on analysis for the following year.
• Develop and execute plans within allocated budget. Ensure expenses remain within budgetary guidelines.
• Develop and manage the fiscal budget for Diabetes, BioPharmaceuticals, HT and MCT&G for all National Conventions and Meetings.
• Participate in rolling estimate meetings quarterly for budget tracking.
• Participate in year-end accrual process for budget closure.
Strategic Meeting & Event Management – Strategy and Execution:
• Analyze ROI of all convention programs, as it relates to lead generation for the sales force for future show selection and participation with preferred partner OneWorld.
• Conduct year end reviews of all supplier teams on performance, overall impact on team. Make decisions based on analysis for the following year.
• Develop and execute the annual strategic convention plan for the Diabetes/BioPharmaceutical/HT/MCT&G teams. This includes working with Brand Management for all therapeutic areas, Sales Operations Team and key internal business units to ensure in-depth analysis of goals/strategies are met.
• Develop and manage key internal communications establishing a communication calendar for timelines for all key shows.
• Develop and present solid meeting/convention plans including logistics, cost/benefits, etc. for management endorsement through annual functional planning process.
• Develop communication plan for lead dissemination, tracking and analysis of field utilization of leads from convention program.
• Develop plans to drive traffic to the booth at all BioPharmaceuticals/Diabetes/HT/MCT&G National Conventions while integrating Marketing Department’s strategic plan into an exhibit selling focus.
• Development and communication of post-convention summary reports for all required shows.
• Development and communication of the pre-convention planning template for all required shows.
• Ensure incorporation of the roll-out of the “Corporate Branding Initiative” for all National Conventions. “Corporate Branding” is the approved promotional overlay created to increase awareness and image of Novo Nordisk in the United States. The branding initiative must work at all show levels through pre/post show mailings, giveaways, graphic treatments at show promotions, advertisements and corporate sponsorships.
• Execute the effective integration of various marketing support teams including medical education, advertising, public relations, sales force and patient education when coordinating conventions and meetings.
• Lead the development/execution of BioPharmaceuticals/Diabetes/HT/MCT&G Management to tie in brand messaging/objectives.
• Manage and execute field based booth manager system for regional based convention program. Develop tracking system for utilization and communication plan for program management.
• Manage the development and creation of effective pre-show training programs for BioPharmaceuticals/Diabetes/HT/MCT&G sales force attendees to National Convention exhibit marketing and selling skills.
• Manage the preferred partner relationship for convention planning and execution for all National Conventions and Meetings.
• National/Regional Trade Show Strategies & Program Execution (National/Regional Conventions).
• Set and execute strategy for long-range selection of shows by tracking industry standards for show participation in all National Conventions.
• Utilizing market research set and execute strategy for future show selection for Novo Nordisk by analyzing competitive intelligence, sizes of booths, promotions on convention floor, size of overall convention program.
• Work effectively with international colleagues/Director Brand Management as overall team co-leader for planning, strategy/concept design, overall booth design, booth logistic execution, pre-show training for ADA/ASH. (ADA is the largest show for Novo Nordisk throughout year; ASH is the largest show for the BioPharmaceutical division of Novo Nordisk)
PHYSICAL REQUIREMENTS:
Approximately 20-40% overnight travel.
DEVELOPMENT OF PEOPLE:
• Champions the Triple Bottom Line in development, strategy and tactical initiatives.
• Conduct interim and year end reviews of all team members.
• Coordinate cross functional team of interdepartmental members for overall planning purposes and assures strategic alignment.
• Create/Develop annual performance plans, measurable goals.
• Ensure that team works within Novo Nordisk’s established policies and procedures and ensures alignment of their work to Novo Nordisk fundamentals.
• Manage the application and communication of all policies and procedures.
• Manage, Coach and Evaluate team of Convention Planners.
• Understand Novo Nordisk values and their importance to business results.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A Bachelor’s Degree or equivalent experience.
• A minimum of eight (8) Years Convention Marketing/Meeting Management experience.
• At least 3 years of people management experience is required.
• Experience managing and developing fiscal budgets.
• Industry certification (CME, CMM) preferred.
• Pharmaceutical industry experience preferred.
• The ability to plan, develop and executive an annual business plan.
Department DM - STRATEGIC MTGS & EVENTS MGMT (2)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 30 - 40%