Requisition ID 16881BR
Title BRAND DIRECTOR - NOVOLOG
Job Category Marketing
Job Description PURPOSE:
• Brand Director is accountable for the development and execution of strategic and tactical plans to drive the achievement of Diabetes Brand Marketing business objectives which include: Anchor Budget sales revenue, brand-specific and overall analog market shares (value and volume), TRx, NBRx, value upgrade and non-personal selling initiatives. Oversees and directs all life cycle activities.
• Drives the development of brand strategies and implementation of tactics. Works closely with Marketing Effectiveness to establish, own and defend the brand forecast. Leads the Extended Brand Team (EBT) for designated brand and is responsible for the Brand Plan. Develops key messages and positioning for that brand and proactively communicates with Portfolio Leads and others to ensure transparent communications within and outside the department. Works with Portfolio Leads to create POA “Call to Action” and develops personal and non-personal HCP promotional materials. Ensures brand alignment for all initiatives.
• Incumbent chairs the EBT to ensure execution of plans across the organization.
RELATIONSHIPS:
• Reports to the VP, NovoLog. Manages brand team members and works closely with other internal functional areas including Diabetes Sales, Managed Markets Sales, Managed Markets Strategy & Operations (MMSO), Medical, Commercial Effectiveness (CE), Legal/Government/ Quality (LGQ), and Diabetes Brand Marketing (DBM): Primary Care Professional (PCP), Trade, Institutions and Market Shaping, as well as Global Marketing and Medical colleagues. Other relationships include external vendors/agencies, consultants as well as key opinion leaders and professional organizations.
ESSENTIAL FUNCTIONS:
Fiscal:
• Accountable for the ongoing management and oversight of multi-million dollar brand-specific budget to target levels.
• Ensures budget remains on track.
• Establishes, oversees implementation, and monitors adherence to administrative policies and procedures.
• Evaluates appropriate use and allocation of resources to ensure attainment of unit, department and Company profitability goals.
• Reviews and audits staffs' expense reports.
Product Investment:
• Appropriately seeks human and financial resources to optimize brand within context of overall Diabetes portfolio.
• Develops relationships with and receives commitment from relevant departments and NNAS to ensure the successful execution of strategies.
• Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure optimization of marketing spend.
• Partners with Marketing Effectiveness to develop and implement marketing metrics. Regularly reviews marketing programs progress to ensure profitability/budget goals are on track. If not meeting metrics, proactively implements corrective measures to increase business impact and overall value.
Promotions:
• Develops and oversees implementation of promotional programs, including coordination with external suppliers.
• Develops and oversees the implementation of marketing plans with promotional budget responsibility.
• Oversees the management of the advertising agency and promotional review board (PRB) process to implement overall campaign elements, educational, promotional and public relations programs.
• Supports the identification, selection and management of professional services to create effective marketing programs to maximize return on investment. This includes symposia, speaker’s programs, print materials, and Phase IV studies.
Strategic Brand Leadership:
• Acts as a key representative of NovoLog product line to outside organizations.
• Demonstrates a strong leadership role across the organization by effectively promoting and engaging in close collaboration with key internal stakeholders.
• Develops and encourages innovative approaches/strategies to maximize brand objectives.
• Develops and oversees implementation of strategic business and related tactical plans.
• Develops and presents compelling plans and strategies for management endorsement.
• Ensures self and team effectively promote/engage in close collaboration with key internal stakeholders (e.g. Diabetes Sales/Medical/Managed Market Sales (MMS) /MMSO/CE).
• Establishes and implements key metrics to track and communicate level of value and impact of brand initiatives to relevant stakeholders.
• Leads the effective integration of various marketing tactics – clinical, medical education, market research and forecasting, advertising, public relations, sales force, patient education, etc.
• Leads the effective planning and coordination with other NNI brands, implementation and quality of all designated marketing strategies and plans. Identifies and implements improvements related to life-cycle activities.
• Leads the NovoLog Extended Brand Team (EBT).
• Provides leadership oversight in ensuring the effective alignment of brand tactics across the various customer segment marketing activities in the Endo and PCP teams to drive business objectives.
• Works closely with Sales Vice Presidents/Regional Business Directors (RBDs), etc. to ensure marketing strategies and programs are developed that strongly support customer needs and are of high impact.
• Works effectively with international colleagues for coordination of the brand strategies and to share best practices, etc.
PHYSICAL REQUIREMENTS:
Approximately 40% overnight domestic and international travel.
DEVELOPMENT OF PEOPLE:
• Ensures that reporting personnel have 3P (Annual Performance Management) forms with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
• Ensures that the Individual Development Plan (IDP) forms include completed Learning and Aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
• Leads, directs, motivates, inspires, develops and coaches staff.
• Manages the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way of Management.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 10 years progressive marketing/brand management and sales experience demonstrating a steady career progression with increasing roles of responsibility within the pharmaceutical industry required.
• A Bachelor’s degree required.
• At least 2 years solid management experience required.
• Demonstrated collaboration skills in leading cross-functional teams required.
• Excellent presentation/communications skills required.
• Proven track record of innovative market shaping accomplishments/high impact results (based on metrics/ROI).
• Solid understanding of the marketplace and competition, preferably within diabetes.
• Strategic Planning, Execution and follow-through skills required.
Department DM - NOVOLOG / NOVOLOG MIX 70/30 (3)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 30 - 40%
Title BRAND DIRECTOR - NOVOLOG
Job Category Marketing
Job Description PURPOSE:
• Brand Director is accountable for the development and execution of strategic and tactical plans to drive the achievement of Diabetes Brand Marketing business objectives which include: Anchor Budget sales revenue, brand-specific and overall analog market shares (value and volume), TRx, NBRx, value upgrade and non-personal selling initiatives. Oversees and directs all life cycle activities.
• Drives the development of brand strategies and implementation of tactics. Works closely with Marketing Effectiveness to establish, own and defend the brand forecast. Leads the Extended Brand Team (EBT) for designated brand and is responsible for the Brand Plan. Develops key messages and positioning for that brand and proactively communicates with Portfolio Leads and others to ensure transparent communications within and outside the department. Works with Portfolio Leads to create POA “Call to Action” and develops personal and non-personal HCP promotional materials. Ensures brand alignment for all initiatives.
• Incumbent chairs the EBT to ensure execution of plans across the organization.
RELATIONSHIPS:
• Reports to the VP, NovoLog. Manages brand team members and works closely with other internal functional areas including Diabetes Sales, Managed Markets Sales, Managed Markets Strategy & Operations (MMSO), Medical, Commercial Effectiveness (CE), Legal/Government/ Quality (LGQ), and Diabetes Brand Marketing (DBM): Primary Care Professional (PCP), Trade, Institutions and Market Shaping, as well as Global Marketing and Medical colleagues. Other relationships include external vendors/agencies, consultants as well as key opinion leaders and professional organizations.
ESSENTIAL FUNCTIONS:
Fiscal:
• Accountable for the ongoing management and oversight of multi-million dollar brand-specific budget to target levels.
• Ensures budget remains on track.
• Establishes, oversees implementation, and monitors adherence to administrative policies and procedures.
• Evaluates appropriate use and allocation of resources to ensure attainment of unit, department and Company profitability goals.
• Reviews and audits staffs' expense reports.
Product Investment:
• Appropriately seeks human and financial resources to optimize brand within context of overall Diabetes portfolio.
• Develops relationships with and receives commitment from relevant departments and NNAS to ensure the successful execution of strategies.
• Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure optimization of marketing spend.
• Partners with Marketing Effectiveness to develop and implement marketing metrics. Regularly reviews marketing programs progress to ensure profitability/budget goals are on track. If not meeting metrics, proactively implements corrective measures to increase business impact and overall value.
Promotions:
• Develops and oversees implementation of promotional programs, including coordination with external suppliers.
• Develops and oversees the implementation of marketing plans with promotional budget responsibility.
• Oversees the management of the advertising agency and promotional review board (PRB) process to implement overall campaign elements, educational, promotional and public relations programs.
• Supports the identification, selection and management of professional services to create effective marketing programs to maximize return on investment. This includes symposia, speaker’s programs, print materials, and Phase IV studies.
Strategic Brand Leadership:
• Acts as a key representative of NovoLog product line to outside organizations.
• Demonstrates a strong leadership role across the organization by effectively promoting and engaging in close collaboration with key internal stakeholders.
• Develops and encourages innovative approaches/strategies to maximize brand objectives.
• Develops and oversees implementation of strategic business and related tactical plans.
• Develops and presents compelling plans and strategies for management endorsement.
• Ensures self and team effectively promote/engage in close collaboration with key internal stakeholders (e.g. Diabetes Sales/Medical/Managed Market Sales (MMS) /MMSO/CE).
• Establishes and implements key metrics to track and communicate level of value and impact of brand initiatives to relevant stakeholders.
• Leads the effective integration of various marketing tactics – clinical, medical education, market research and forecasting, advertising, public relations, sales force, patient education, etc.
• Leads the effective planning and coordination with other NNI brands, implementation and quality of all designated marketing strategies and plans. Identifies and implements improvements related to life-cycle activities.
• Leads the NovoLog Extended Brand Team (EBT).
• Provides leadership oversight in ensuring the effective alignment of brand tactics across the various customer segment marketing activities in the Endo and PCP teams to drive business objectives.
• Works closely with Sales Vice Presidents/Regional Business Directors (RBDs), etc. to ensure marketing strategies and programs are developed that strongly support customer needs and are of high impact.
• Works effectively with international colleagues for coordination of the brand strategies and to share best practices, etc.
PHYSICAL REQUIREMENTS:
Approximately 40% overnight domestic and international travel.
DEVELOPMENT OF PEOPLE:
• Ensures that reporting personnel have 3P (Annual Performance Management) forms with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
• Ensures that the Individual Development Plan (IDP) forms include completed Learning and Aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
• Leads, directs, motivates, inspires, develops and coaches staff.
• Manages the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way of Management.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 10 years progressive marketing/brand management and sales experience demonstrating a steady career progression with increasing roles of responsibility within the pharmaceutical industry required.
• A Bachelor’s degree required.
• At least 2 years solid management experience required.
• Demonstrated collaboration skills in leading cross-functional teams required.
• Excellent presentation/communications skills required.
• Proven track record of innovative market shaping accomplishments/high impact results (based on metrics/ROI).
• Solid understanding of the marketplace and competition, preferably within diabetes.
• Strategic Planning, Execution and follow-through skills required.
Department DM - NOVOLOG / NOVOLOG MIX 70/30 (3)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 30 - 40%