Requisition ID 16903BR
Title ASSOCIATE MANAGER - PRODUCT COMMUNICATIONS
Job Category Marketing
Job Description PURPOSE:
This position is accountable for helping manage diabetes product communications at Novo Nordisk Inc. targeting key external and internal stakeholders. This position is a partner to diabetes brand teams, participating in extended brand team meetings, and providing communications counsel and direction, and program specific recommendations (specifically as it relates to tactical planning). This position also collaborates with various teams to ensure close alignment, integration and coordination of related strategies. This position will help with the execution of strategic branded public relations campaigns and tactics to ensure successful program execution and measurement.
RELATIONSHIPS:
• Key external relationships include media, diabetes patient and professional opinion leaders; professional and patient/consumer third party groups; and public relations agencies.
• This position reports to the Senior Manager, Product Communications, Diabetes Marketing, and interacts with all areas within Novo Nordisk Inc. and Novo Nordisk A/S regarding product communications programs, goals and needs. In addition to Diabetes Marketing, this position partners with Public Affairs, Legal, Regulatory, Medical, Compliance, BioPharm and other business functions. Key relationships in Novo Nordisk A/S include global marketing, corporate communications, and corporate branding.
ESSENTIAL FUNCTIONS:
Issues Management:
• Develops communications plan around issues, collaborating across work groups to ensure accurate information to the media and consumers.
• Prepares for and manages issues.
• Strategizes and collaborates with Public Affairs to ensure effective integration, alignment, and collaboration on execution to minimize impact on overall Company reputation.
Measurement:
• Charts and reports progress and adjusts plans/tactics accordingly.
• Collaborates with brands to establish meaningful and brand-aligned objectives and measurements for product communications programs that are aligned with business goals.
• Ensure integration of branded programs and messaging into media efforts, alignment on measurement tools.
• Holds agencies accountable for delivering on measurement targets.
Product Communications:
• Accountable for executing programs within budget parameters. Accountable to manage the budget process for designated scope. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs.
• Assists in the development and implementation of proactive product communications and media relations strategies to support the brand/portfolio business goals and strategies of Novo Nordisk. Programs are closely aligned to specific business objectives. Other projects and responsibilities, as assigned.
• Cultivates relationships with patients and celebrity ambassadors using NNI brands, contract negotiation, and program management as assigned.
• Follows internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
• Helps drive positive media coverage for assigned Novo Nordisk products in various media venues to enhance visibility of company and its brands.
• Identifies external resources needed to implement public relations programs; directs agency or consultants in tactical execution of various programs; and conducts reviews/assessments of agency performance twice per year.
• Prepares/coaches internal spokespeople for media interviews and external speaking opportunities.
PHYSICAL REQUIREMENTS:
Approximately 20% overnight travel.
DEVELOPMENT OF PEOPLE:
Not applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A Bachelors or higher degree in journalism, public relations, English or a related communications discipline required.
• Ability to handle multiple priorities and coordinate contacts with various vendors and internal customers.
• At least 4 years of product communications, media or public relations experience required, preferably in the pharmaceutical industry.
• Demonstrated ability to treat confidential matters with appropriate discretion.
• Media relations skills, pre-existing relationships with reporters, patient opinion leaders, etc. is desired.
• Proven ability to effectively manage projects.
• Proven ability to solve difficult problems and overcome conflict situations with effective solutions.
• Proven strategic planning, issues/crisis management skills are essential for this position.
• Strong interpersonal, communication, and customer service skills.
• The ability to function effectively as part of a multidisciplinary team.
Department DM - PRODUCT COMMUNICATIONS (1)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 10 - 20%
Title ASSOCIATE MANAGER - PRODUCT COMMUNICATIONS
Job Category Marketing
Job Description PURPOSE:
This position is accountable for helping manage diabetes product communications at Novo Nordisk Inc. targeting key external and internal stakeholders. This position is a partner to diabetes brand teams, participating in extended brand team meetings, and providing communications counsel and direction, and program specific recommendations (specifically as it relates to tactical planning). This position also collaborates with various teams to ensure close alignment, integration and coordination of related strategies. This position will help with the execution of strategic branded public relations campaigns and tactics to ensure successful program execution and measurement.
RELATIONSHIPS:
• Key external relationships include media, diabetes patient and professional opinion leaders; professional and patient/consumer third party groups; and public relations agencies.
• This position reports to the Senior Manager, Product Communications, Diabetes Marketing, and interacts with all areas within Novo Nordisk Inc. and Novo Nordisk A/S regarding product communications programs, goals and needs. In addition to Diabetes Marketing, this position partners with Public Affairs, Legal, Regulatory, Medical, Compliance, BioPharm and other business functions. Key relationships in Novo Nordisk A/S include global marketing, corporate communications, and corporate branding.
ESSENTIAL FUNCTIONS:
Issues Management:
• Develops communications plan around issues, collaborating across work groups to ensure accurate information to the media and consumers.
• Prepares for and manages issues.
• Strategizes and collaborates with Public Affairs to ensure effective integration, alignment, and collaboration on execution to minimize impact on overall Company reputation.
Measurement:
• Charts and reports progress and adjusts plans/tactics accordingly.
• Collaborates with brands to establish meaningful and brand-aligned objectives and measurements for product communications programs that are aligned with business goals.
• Ensure integration of branded programs and messaging into media efforts, alignment on measurement tools.
• Holds agencies accountable for delivering on measurement targets.
Product Communications:
• Accountable for executing programs within budget parameters. Accountable to manage the budget process for designated scope. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs.
• Assists in the development and implementation of proactive product communications and media relations strategies to support the brand/portfolio business goals and strategies of Novo Nordisk. Programs are closely aligned to specific business objectives. Other projects and responsibilities, as assigned.
• Cultivates relationships with patients and celebrity ambassadors using NNI brands, contract negotiation, and program management as assigned.
• Follows internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
• Helps drive positive media coverage for assigned Novo Nordisk products in various media venues to enhance visibility of company and its brands.
• Identifies external resources needed to implement public relations programs; directs agency or consultants in tactical execution of various programs; and conducts reviews/assessments of agency performance twice per year.
• Prepares/coaches internal spokespeople for media interviews and external speaking opportunities.
PHYSICAL REQUIREMENTS:
Approximately 20% overnight travel.
DEVELOPMENT OF PEOPLE:
Not applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A Bachelors or higher degree in journalism, public relations, English or a related communications discipline required.
• Ability to handle multiple priorities and coordinate contacts with various vendors and internal customers.
• At least 4 years of product communications, media or public relations experience required, preferably in the pharmaceutical industry.
• Demonstrated ability to treat confidential matters with appropriate discretion.
• Media relations skills, pre-existing relationships with reporters, patient opinion leaders, etc. is desired.
• Proven ability to effectively manage projects.
• Proven ability to solve difficult problems and overcome conflict situations with effective solutions.
• Proven strategic planning, issues/crisis management skills are essential for this position.
• Strong interpersonal, communication, and customer service skills.
• The ability to function effectively as part of a multidisciplinary team.
Department DM - PRODUCT COMMUNICATIONS (1)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 10 - 20%