Requisition ID 18561BR
Title ASSOCIATE DIRECTOR - PIPELINE STRATEGY
Job Category Marketing
Job Description PURPOSE:
This position is accountable for leading the development of strategic plans for pipeline assets and implementation. Develops and implements effective pre-launch plans to maximize the value of the pipeline asset (revenues at time of launch, long term share growth and profitability goals). Communicates NNI viewpoints on strategic development of assets cross-functionally and to relevant global marketing teams. Participates on cross-functional and relevant global teams and interacts extensively with other functions within Novo Nordisk. Lead expert advisory board discussions, to identify, develop and implement successful product strategies and tactical plans. Leads and coordinates portfolio projects to ensure alignment and maximization of Novo Nordisk assets.
RELATIONSHIPS:
The Associate Brand Director, Pipeline Strategy role reports to the Senior Director - Diabetes Portfolio Strategy. He/she works closely with Diabetes Marketing leads to seek input into strategy and gain commercialization plan alignment. Other internal relationships include those with medical, sales, regulatory, legal, global marketing and global medical. External relationships include relations with key thought leaders and professional services vendors.
ESSENTIAL FUNCTIONS:
Product Investment:
• Develops and oversees implementation of key metrics. Regularly reviews current program progress to ensure profitability goals are on track.
• Develops relationships with and receives commitment from relevant NNI and NN A/S departments to ensure the successful execution of strategies.
• Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure program effectiveness.
Promotions:
• Develops and implements marketing tactical plans.
• Directs, develops and oversees implementation of promotional and training programs, including coordination of involved external suppliers and agencies.
• Selects and manages professional services to create effective launch programs to maximize return on investment. This includes symposia, speaker’s programs, print materials, and Phase IV studies.
Strategic Team Leadership/Planning:
• Develop plans that will inform life cycle planning.
• Develops and oversees the implementation of pre-launch plans launch strategies, complying with SMART, the NPC process and other marketing processes.
• Develops and presents compelling plans for management endorsement.
• Develops marketing strategies and works with the various marketing teams to maximize product profitability.
• Leads the effective integration of various marketing tactics – medical education, market research, pre-launch communications, budgeting and forecasting, advertising, public relations, sales force, patient education, etc.
• Leads the execution of these plans through PACTs.
• Leads the transfer of asset to in-line marketing at the appointed time.
• Oversees the effective planning, implementation and control of brand plans. Identifies and implements improvements for future launches.
• Responsible for effective budget management.
• Works effectively with international colleagues and global commercial/project teams for new product launches.
• Works with field sales to ensure marketing programs are developed that strongly support the direct and indirect needs with customers.
• Works with medical and marketing functions to create and implement market shaping strategies in anticipation of product launches.
PHYSICAL REQUIREMENTS:
Approximately 25-35% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 7 plus years relevant marketing, new product and sales, product management experience, consulting and or relevant experience as deemed appropriate demonstrating a steady career progression with increasing roles of responsibility within the pharmaceutical industry.
• A Bachelor’s degree or equivalent required, MBA preferred.
• Outstanding planning, organizational, and analytical skills with exceptionally high attention to quality of detail and proven track record of results and follow up.
• Solid understanding of the pharmaceutical marketplace (including managed care), preferably within diabetes.
Department DM - PIPELINE STRATEGY (1)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 30 - 40%
Title ASSOCIATE DIRECTOR - PIPELINE STRATEGY
Job Category Marketing
Job Description PURPOSE:
This position is accountable for leading the development of strategic plans for pipeline assets and implementation. Develops and implements effective pre-launch plans to maximize the value of the pipeline asset (revenues at time of launch, long term share growth and profitability goals). Communicates NNI viewpoints on strategic development of assets cross-functionally and to relevant global marketing teams. Participates on cross-functional and relevant global teams and interacts extensively with other functions within Novo Nordisk. Lead expert advisory board discussions, to identify, develop and implement successful product strategies and tactical plans. Leads and coordinates portfolio projects to ensure alignment and maximization of Novo Nordisk assets.
RELATIONSHIPS:
The Associate Brand Director, Pipeline Strategy role reports to the Senior Director - Diabetes Portfolio Strategy. He/she works closely with Diabetes Marketing leads to seek input into strategy and gain commercialization plan alignment. Other internal relationships include those with medical, sales, regulatory, legal, global marketing and global medical. External relationships include relations with key thought leaders and professional services vendors.
ESSENTIAL FUNCTIONS:
Product Investment:
• Develops and oversees implementation of key metrics. Regularly reviews current program progress to ensure profitability goals are on track.
• Develops relationships with and receives commitment from relevant NNI and NN A/S departments to ensure the successful execution of strategies.
• Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure program effectiveness.
Promotions:
• Develops and implements marketing tactical plans.
• Directs, develops and oversees implementation of promotional and training programs, including coordination of involved external suppliers and agencies.
• Selects and manages professional services to create effective launch programs to maximize return on investment. This includes symposia, speaker’s programs, print materials, and Phase IV studies.
Strategic Team Leadership/Planning:
• Develop plans that will inform life cycle planning.
• Develops and oversees the implementation of pre-launch plans launch strategies, complying with SMART, the NPC process and other marketing processes.
• Develops and presents compelling plans for management endorsement.
• Develops marketing strategies and works with the various marketing teams to maximize product profitability.
• Leads the effective integration of various marketing tactics – medical education, market research, pre-launch communications, budgeting and forecasting, advertising, public relations, sales force, patient education, etc.
• Leads the execution of these plans through PACTs.
• Leads the transfer of asset to in-line marketing at the appointed time.
• Oversees the effective planning, implementation and control of brand plans. Identifies and implements improvements for future launches.
• Responsible for effective budget management.
• Works effectively with international colleagues and global commercial/project teams for new product launches.
• Works with field sales to ensure marketing programs are developed that strongly support the direct and indirect needs with customers.
• Works with medical and marketing functions to create and implement market shaping strategies in anticipation of product launches.
PHYSICAL REQUIREMENTS:
Approximately 25-35% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 7 plus years relevant marketing, new product and sales, product management experience, consulting and or relevant experience as deemed appropriate demonstrating a steady career progression with increasing roles of responsibility within the pharmaceutical industry.
• A Bachelor’s degree or equivalent required, MBA preferred.
• Outstanding planning, organizational, and analytical skills with exceptionally high attention to quality of detail and proven track record of results and follow up.
• Solid understanding of the pharmaceutical marketplace (including managed care), preferably within diabetes.
Department DM - PIPELINE STRATEGY (1)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 30 - 40%