Requisition ID 43415BR<br/>Title Brand Director, Semaglutide<br/>Job Category Marketing<br/>Job Description PURPOSE:<br/><br/>The Brand Director is accountable for the development and execution of strategic and tactical plans to drive the achievement of Diabetes Brand Marketing business objectives which include: anchor budget sales revenue, brand-specific and overall analog market shares (value and volume), TRx, NBRx, value upgrade and non-personal selling initiatives. In coordination with headquarters, The Brand Director will develop and implement effective pre and post-launch plans in order to maximize revenue, market share and profitability goals. The position oversees and directs all life cycle activities.<br/>It drives the development of brand strategies and implementation of tactics. It works closely with Marketing Effectiveness to establish, own and defend the brand forecast. It leads the extended brand team and is responsible for the brand plan. The position develops key messages and positioning for the brand and proactively communicates with portfolio leads and others to ensure transparent communications within and outside the department. The Brand Director works with portfolio leads to create Plan of Action “Call to Action” and develops personal and non-personal healthcare professional promotional materials. It ensures brand alignment for all initiatives. The incumbent chairs the extended brand team to ensure execution of plans across the organization.<br/><br/>RELATIONSHIPS:<br/><br/>The Brand Director reports to the Sr. Brand Director, Semaglutide. The position works closely with internal functional areas including Diabetes Sales, Market Access Sales, Managed Markets Strategy & Operations, Medical, Commercial Effectiveness, Legal, and Diabetes Brand Marketing Professional, Trade, Institutions and Market Development, as well as Global Marketing and Medical colleagues. Other relationships include external vendors/agencies, consultants as well as key opinion leaders and professional organizations.<br/><br/>ESSENTIAL FUNCTIONS:<br/><br/>FISCAL:<br/>* Accountable for the ongoing management and oversight of multi-million dollar brand-specific budget to target levels.<br/>* Ensures budget remains on track.<br/>* Establishes, oversees implementation, and monitors adherence to administrative policies and procedures.<br/>* Evaluates appropriate use and allocation of resources to ensure attainment of unit, department and company profitability goals.<br/>PRODUCT INVESTMENT:<br/>* Appropriately seeks human and financial resources to optimize brand within context of overall Diabetes portfolio.<br/>* Develops relationships with and receives commitment from relevant departments and global to ensure the successful execution of strategies.<br/>* Maximizes revenue and profitability and understands return on investment concepts to ensure optimization of marketing spend.<br/>* Partners with Marketing Effectiveness to develop and implement marketing metrics. Regularly reviews marketing programs progress to ensure profitability/budget goals are on track. If not meeting metrics, proactively implements corrective measures to increase business impact and overall value.<br/>PROMOTIONS:<br/>* Develops and oversees implementation of promotional programs, including coordination with external suppliers.<br/>* Develops and oversees the implementation of marketing plans with promotional budget responsibility.<br/>* Oversees the management of the advertising agency and Promotional Review Board process to implement overall campaign elements, educational, promotional and public relations programs.<br/>* Supports the identification, selection and management of professional services to create effective marketing programs to maximize return on investment. This includes symposia, speaker’s programs, print materials, and Phase IV studies.<br/>STRATEGIC BRAND LEADERSHIP:<br/>* Acts as a key representative of assigned brand product line to outside organizations.<br/>* Demonstrates a strong leadership role across the organization by effectively promoting and engaging in close collaboration with key internal stakeholders.<br/>* Develops and encourages innovative approaches/strategies to maximize brand objectives.<br/>* Develops and oversees implementation of strategic business and related tactical plans.<br/>* Develops and presents compelling plans and strategies for management endorsement.<br/>* Effectively promote/engage in close collaboration with key internal stakeholders (e.g. Diabetes Sales/Medical/Market Access Sales/Managed Markets Strategy /Commercial Effectiveness).<br/>* Establishes and implements key metrics to track and communicate level of value and impact of brand initiatives to relevant stakeholders.<br/>* Leads the effective integration of various marketing tactics – clinical, medical education, market research and forecasting, advertising, public relations, sales force, patient education, etc.<br/>* Leads the effective planning and coordination with other brands, implementation and quality of all designated marketing strategies and plans. Identifies and implements improvements related to life-cycle activities.<br/>* Leads the extended brand team for brand.<br/>* Provides leadership oversight in ensuring the effective alignment of brand tactics across the various customer segment marketing activities in the endocrinologist and primary care teams to drive business objectives.<br/>* Works closely with Sales Vice Presidents/Regional Business Directors etc. to ensure marketing strategies and programs are developed that strongly support customer needs and are of high impact.<br/>* Works effectively with international colleagues for coordination of the brand strategies and to share best practices, etc.<br/><br/>PHYSICAL REQUIREMENTS:<br/>* 30-40% overnight travel required<br/>* May require international travel.<br/><br/>QUALIFICATIONS:<br/>* Ten years of progressive marketing/brand management and sales experience demonstrating a steady career progression with increasing roles of responsibility within the pharmaceutical industry are required.<br/>* Bachelor’s degree is required.<br/>* Demonstrated collaboration skills in leading cross-functional teams are required.<br/>* Excellent presentation/communications skills are required.<br/>* Proven track record of innovative market shaping accomplishments/high impact results (based on metrics/return on investment).<br/>* Solid understanding of the marketplace and competition, preferably within diabetes.<br/>* Strategic planning, execution and follow-through skills are required.<br/>* Successful launch experience in a marketing role preferred.<br/><br/>Department MKT - GLP-1 PORTFOLIO (3a)<br/>Position Location US - Princeton, NJ<br/>City Plainsboro, NJ<br/>State/Provinces US - NJ
<br/><br/>At Novo Nordisk, we know that driving change on a global level and improving treatment outcomes for people with diabetes and other chronic diseases begins here at home. That's why we make an unmatched commitment to our employees, our families and our communities. That means outstanding rewards, industry-leading training programs, and an environment that supports you to achieve your goals at every level. It's all part of the Novo Nordisk Way. It includes our Vision and our commitment to the Triple Bottom Line principle – helping us find the right balance between compassion and competitiveness
<br/><br/>With a career at Novo Nordisk, you’ll feel a difference right from the start. It’s a sense of inspiration and mobility that comes from a shared belief in driving positive change for people, families, and communities everywhere. Congratulations on taking your first step!
<br/><br/><p class="eeo_desc">Novo Nordisk is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, genetic information, or any other characteristic protected by federal, state, or local law.<br/><br/>
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