Requisition ID 44390BR<br/>Title Sr. Brand Manager - Insulin Portfolio<br/>Job Category Marketing<br/>Job Description Purpose<br/><br/>Accountable to assist in the development and implementation of product business plans, key strategic imperatives, positioning & messaging for marketing initiatives across the entire diabetes and obesity portfolio and for designated customer segments to achieve Novo Nordisk P&L goals. Responsible to develop & ensure the alignment of brand positioning and messaging. Serves as the primary brand point person and develops and coordinates the overall brand plan, while ensuring brand alignment of all initiatives with the COE’s and customer segment. Responsible to Develop & implement annual brand tactical plans through the development of brand strategies, communications strategies, positioning, etc. Participates on the Extended Brand Team (EBT) for designated brand and provides key input into the brand planning process.<br/><br/>Relationships<br/><br/>Reports to the Senior Brand Director. Internal relationships are with other members of the brand team and Business Unit. Build strong relationships by working closely with other Brand Managers and units within Diabetes and Obesity Marketing. Works closely with the Launch Office and NN A/S to ensure marketing readiness for launch. Maintains close collaboration with Medical, Regulatory and Legal functions. External relationships include relations with professional services vendors.<br/><br/>Essential Functions<br/><br/>• Accountable for the development of the launch strategy including positioning and core promotional materials for faster-acting insulin aspart.<br/>•Develops accurate short and long term plans, forecasting, and business analysis. Ensures timely execution and follow-up, meets deadlines, prioritizes projects and time, anticipate problems and roadblocks to avoid crisis management. Develops and presents compelling plans for management endorsement.<br/>•Lead the development of annual strategic product plans for assigned products utilizing input of extended brand teams. This includes working with the relevant units to ensure in-depth market analysis, effective market research activities, thought leader development, forecasting, pricing strategy, etc.<br/>• Accountable to manage the brand/portfolio budget process for designated area - makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.<br/>•Develops/executes marketing plans in conjunction with the COE while ensuring customer segment portfolio alignment<br/>•Manages all aspects of the marketing mix including promotion, pricing, distribution, and product developments and/or changes as it related to patient marketing.<br/>•Champions the Triple Bottom Line in development of brand strategy and tactical initiatives.<br/>•Participates on teams and works cross-functionally to integrate all plans and strategies and ensure strategic alignment.<br/>•Understands Novo Nordisk’s values and their importance to business results.<br/>•Participates in the development of market research plans.<br/>•Assist in coordinating with COE to define POA “Call to Action.”<br/>•Develops and implements effective brand related messages, positioning, programs and initiatives to drive value and profitability<br/>•Assists in the development of personal and non-personal HCP promotional materials – collaborates with COE for respective expertise in customer segment; ensures brand alignment of all initiatives with COEs<br/>•Develops and implements programs to improve compliance and persistency with existing patients, and to enhance retention of key brands with existing patients<br/>•Manages and adheres to PRB review process and deadlines for submission of all related materials<br/>•Manages other brand functions as needed including special projects and process improvement initiatives.<br/>•Proactively communicate with COEs and others to ensure transparent communications within and outside the department.<br/><br/>Physical Requirements<br/><br/>30-40% overnight travel required<br/><br/>Qualifications<br/><br/>A Bachelor’s degree or equivalent experience.<br/><br/>A minimum of 7 years sales and/or brand management/marketing experience within the pharmaceutical industry required. 2 years as a Brand Manager or equivalent relevant experience.<br/><br/>Marketing experience on a launch brand is preferred<br/><br/>Experience in working with managed markets and access is preferred<br/><br/>Extensive knowledge and experience in designing and implementing project and launch plans.<br/><br/>MBA preferred<br/><br/>Planning, Execution and Follow-Up – effectively prioritizes and spends time and the time of others on what is important. Develops accurate short and long term plans, forecasting, and business analysis. Ensures timely<br/><br/>Execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management.<br/><br/>The ability to work on cross functional teams and effectively represent patient marketing on these teams.<br/><br/>Department MKT - INSULIN PORTFOLIO (1)<br/>Position Location US - Plainsboro, NJ<br/>City Plainsboro<br/>State/Provinces US - NJ
<br/><br/>At Novo Nordisk, we know that driving change on a global level and improving treatment outcomes for people with diabetes and other chronic diseases begins here at home. That's why we make an unmatched commitment to our employees, our families and our communities. That means outstanding rewards, industry-leading training programs, and an environment that supports you to achieve your goals at every level. It's all part of the Novo Nordisk Way. It includes our Vision and our commitment to the Triple Bottom Line principle – helping us find the right balance between compassion and competitiveness
<br/><br/>With a career at Novo Nordisk, you’ll feel a difference right from the start. It’s a sense of inspiration and mobility that comes from a shared belief in driving positive change for people, families, and communities everywhere. Congratulations on taking your first step!
<br/><br/><p class="eeo_desc">Novo Nordisk is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, genetic information, or any other characteristic protected by federal, state, or local law.<br/><br/>
Novo Nordisk will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.<br/><br/>
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