Requisition ID 13369BR
Title SR DIRECTOR, MARKET DEVELOPMENT - OBESITY
Job Category Marketing
Job Description PURPOSE:
Responsible and lead for the development of the pre-launch and launch Obesity Market strategy, stakeholder engagement strategy, unbranded and branded market shaping strategy, and related initiatives, in alignment with the relevant Global Obesity project launch track and deliverables. This position makes major decisions for key areas of responsibility including:
1) development and support execution the US Obesity Market Strategy and Strategic Relations action plan, in collaboration and coordination with the Global organization, NNI Government Affairs, Medical Affairs and Operations, Managed Market, HCP and Patients Marketing teams,
2) identify all relevant key US Obesity decision makers, influencers and advocates, including healthcare professionals (prescribers, allied health and others Obesity specialists), payers, policy makers and patients groups and organizations,
3) assess stakeholder needs and develop a Novo Nordisk Inc. engagement strategy that supports the Obesity Market strategy, while influencing/aligning with goals of stakeholders, 4) develop market shaping strategy, determine appropriate timing based on Obesity Market and Brand strategy, and execute appropriate initiatives/tactics, through collaboration with cross-functional teams,
5) facilitate the creation of relevant public forum and public dialog around US Obesity issues that align with Obesity Strategy.
Acts as an expert, leader, and cross-functional strategic point person for strategic and tactical execution within designated functional area. Ensures alignment of all Strategic Relations, Engagements and Communications initiatives with US and Global Obesity Launch strategies.
RELATIONSHIPS:
Reports to the Vice President, Obesity. Participates in the US Obesity EBT and relevant Global working groups. Leads US Obesity Market Strategy & Strategic Relations sub-team and relevant cross-functional working groups. Key internal relationships include senior level positions in Medical Affairs, CMR, Government Affairs, Field Execution, Marketing, including but not only Managed Market and Patient COEs, Legal, Regulatory, Business Development (pipeline/pre-launch drugs), Corporate Communication and Global Marketing and Medical Affairs. Other key external relationships include national and international stakeholders and decision makers, from prescribers, to allied health professionals and other Obesity specialists, patients and patient’s organizations, payers and policy makers and professional services vendors. This position provides input to publication strategies and creation and management of NNI Obesity advisory boards and Think Tanks.
ESSENTIAL FUNCTIONS:
Fiscal:
• Budget responsibility with significant impact on revenue.
• Develops and monitors performance against department’s budgets.
• Ensures budgets remain on track.
• Establishes, oversees implementation, and monitors adherence to administrative policies and procedures.
• Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals.
• Reviews and audits staff expense reports.
Product Investment:
• Develops relationships with and receives commitment from relevant departments and NNAS to ensure the successful execution of strategies.
• Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure program effectiveness.
• Partners with Brand teams to identify key metrics and evaluate ROI/impact of programs; collaborates with Obesity Launch team counter parts in making course corrections if needed.
• Partners with Marketing Effectiveness Leadership to develop and oversee implementation of key metrics (ROI, impact, etc). Regularly reviews current program progress to ensure profitability/budget goals are on track. If not meeting metrics, proactively implements corrective measures to increase business impact and overall value.
Strategic Leadership/Planning:
• Actively participates as a member of the US Obesity EBT and Global working groups shaping strategy, structure, and culture.
• Demonstrates strong leadership role across the organization, by effectively promoting and engaging in close collaboration with key internal stakeholders (eg. Diabetes Portfolio Strategy, Diabetes Market Shaping, Managed Market, Government Affairs, Field Execution, Medical, Legal, Marketing).
• Develops and oversees the implementation of strategic business plans for Obesity. Create and initiate innovative engagement and market shaping strategies. Viewed as a functional expert in this field by internal and external stakeholders. Ensures COE strategies and tactics are aligned with the Obesity brand strategy.
• Develops and presents compelling plans for management endorsement.
• Develops strong relationships with leading key external stakeholders and thought leaders.
• Develops strong relationships/partners with the Medical Affairs, Managed Market, Government Affairs, Corporate Communications, and CMR to ensure key stakeholder relationships are leveraged and aligned with an overall Engagement & Relationship Strategy.
• Forges strong relationships with Global Marketing to maximize US Obesity strategy, market shaping strategy, and engagement & relationship activities.
• Identifies opportunities to coordinate programs across multiple target audiences to ensure scalability, cost savings and alignment.
• Leads development of the Obesity scientific platform and promotional scientific story, including surveillance and evaluation of Obesity publications in collaboration with Medical.
• Leads the development and execution of Obesity strategy, influencer and decision maker mapping, engagement action plan, and tactics considering product lifecycle (new indication, formulation changes, etc.) and within the legal, regulatory and strategic boundaries with our Diabetes business and Victoza in particular.
• Liaises closely with Business Development team to ensure full alignment of activities related to our Obesity pipeline lifecycle strategy and identify areas of synergy.
• Proactively communicates with Brand Lead and COEs to ensure message alignment and sign off prior to implementation.
• Represents as US Obesity leadership at global meetings, where applicable.
• Responsible for effectively managing the Obesity pre-launch and launch budget within targets.
• Understands and monitors complex and evolving compliance landscape. Ensures strategy and plans align with internal policies and external regulations.
PHYSICAL REQUIREMENTS:
Approximately 30 to 35% overnight travel.
Additional Information DEVELOPMENT OF PEOPLE:
• Ensure that reporting personnel have 3P forms with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
• Ensure that the IDP forms include completed Learning and Aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
• Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A Bachelor's degree and 15 years' experience, including 10+ years' progressive product management/marketing, market shaping or medical education experience within the pharmaceutical industry required. Masters or graduate degree preferred with 10+ years' experience.
• At least 4 years management experience required.
• Demonstrated strategic and collaboration skills in leading cross-functional teams required.
• Excellent presentation/communications skills required.
• Prior team leadership and/or management experience required.
• Proven track record of innovative market shaping accomplishments/high impact results (based on metrics/ROI).
• Solid understanding of the marketplace and competition.
• Strategic Planning, Execution and follow-through skills required.
Department DM - OBESITY
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 30 - 40%
Title SR DIRECTOR, MARKET DEVELOPMENT - OBESITY
Job Category Marketing
Job Description PURPOSE:
Responsible and lead for the development of the pre-launch and launch Obesity Market strategy, stakeholder engagement strategy, unbranded and branded market shaping strategy, and related initiatives, in alignment with the relevant Global Obesity project launch track and deliverables. This position makes major decisions for key areas of responsibility including:
1) development and support execution the US Obesity Market Strategy and Strategic Relations action plan, in collaboration and coordination with the Global organization, NNI Government Affairs, Medical Affairs and Operations, Managed Market, HCP and Patients Marketing teams,
2) identify all relevant key US Obesity decision makers, influencers and advocates, including healthcare professionals (prescribers, allied health and others Obesity specialists), payers, policy makers and patients groups and organizations,
3) assess stakeholder needs and develop a Novo Nordisk Inc. engagement strategy that supports the Obesity Market strategy, while influencing/aligning with goals of stakeholders, 4) develop market shaping strategy, determine appropriate timing based on Obesity Market and Brand strategy, and execute appropriate initiatives/tactics, through collaboration with cross-functional teams,
5) facilitate the creation of relevant public forum and public dialog around US Obesity issues that align with Obesity Strategy.
Acts as an expert, leader, and cross-functional strategic point person for strategic and tactical execution within designated functional area. Ensures alignment of all Strategic Relations, Engagements and Communications initiatives with US and Global Obesity Launch strategies.
RELATIONSHIPS:
Reports to the Vice President, Obesity. Participates in the US Obesity EBT and relevant Global working groups. Leads US Obesity Market Strategy & Strategic Relations sub-team and relevant cross-functional working groups. Key internal relationships include senior level positions in Medical Affairs, CMR, Government Affairs, Field Execution, Marketing, including but not only Managed Market and Patient COEs, Legal, Regulatory, Business Development (pipeline/pre-launch drugs), Corporate Communication and Global Marketing and Medical Affairs. Other key external relationships include national and international stakeholders and decision makers, from prescribers, to allied health professionals and other Obesity specialists, patients and patient’s organizations, payers and policy makers and professional services vendors. This position provides input to publication strategies and creation and management of NNI Obesity advisory boards and Think Tanks.
ESSENTIAL FUNCTIONS:
Fiscal:
• Budget responsibility with significant impact on revenue.
• Develops and monitors performance against department’s budgets.
• Ensures budgets remain on track.
• Establishes, oversees implementation, and monitors adherence to administrative policies and procedures.
• Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals.
• Reviews and audits staff expense reports.
Product Investment:
• Develops relationships with and receives commitment from relevant departments and NNAS to ensure the successful execution of strategies.
• Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure program effectiveness.
• Partners with Brand teams to identify key metrics and evaluate ROI/impact of programs; collaborates with Obesity Launch team counter parts in making course corrections if needed.
• Partners with Marketing Effectiveness Leadership to develop and oversee implementation of key metrics (ROI, impact, etc). Regularly reviews current program progress to ensure profitability/budget goals are on track. If not meeting metrics, proactively implements corrective measures to increase business impact and overall value.
Strategic Leadership/Planning:
• Actively participates as a member of the US Obesity EBT and Global working groups shaping strategy, structure, and culture.
• Demonstrates strong leadership role across the organization, by effectively promoting and engaging in close collaboration with key internal stakeholders (eg. Diabetes Portfolio Strategy, Diabetes Market Shaping, Managed Market, Government Affairs, Field Execution, Medical, Legal, Marketing).
• Develops and oversees the implementation of strategic business plans for Obesity. Create and initiate innovative engagement and market shaping strategies. Viewed as a functional expert in this field by internal and external stakeholders. Ensures COE strategies and tactics are aligned with the Obesity brand strategy.
• Develops and presents compelling plans for management endorsement.
• Develops strong relationships with leading key external stakeholders and thought leaders.
• Develops strong relationships/partners with the Medical Affairs, Managed Market, Government Affairs, Corporate Communications, and CMR to ensure key stakeholder relationships are leveraged and aligned with an overall Engagement & Relationship Strategy.
• Forges strong relationships with Global Marketing to maximize US Obesity strategy, market shaping strategy, and engagement & relationship activities.
• Identifies opportunities to coordinate programs across multiple target audiences to ensure scalability, cost savings and alignment.
• Leads development of the Obesity scientific platform and promotional scientific story, including surveillance and evaluation of Obesity publications in collaboration with Medical.
• Leads the development and execution of Obesity strategy, influencer and decision maker mapping, engagement action plan, and tactics considering product lifecycle (new indication, formulation changes, etc.) and within the legal, regulatory and strategic boundaries with our Diabetes business and Victoza in particular.
• Liaises closely with Business Development team to ensure full alignment of activities related to our Obesity pipeline lifecycle strategy and identify areas of synergy.
• Proactively communicates with Brand Lead and COEs to ensure message alignment and sign off prior to implementation.
• Represents as US Obesity leadership at global meetings, where applicable.
• Responsible for effectively managing the Obesity pre-launch and launch budget within targets.
• Understands and monitors complex and evolving compliance landscape. Ensures strategy and plans align with internal policies and external regulations.
PHYSICAL REQUIREMENTS:
Approximately 30 to 35% overnight travel.
Additional Information DEVELOPMENT OF PEOPLE:
• Ensure that reporting personnel have 3P forms with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
• Ensure that the IDP forms include completed Learning and Aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
• Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A Bachelor's degree and 15 years' experience, including 10+ years' progressive product management/marketing, market shaping or medical education experience within the pharmaceutical industry required. Masters or graduate degree preferred with 10+ years' experience.
• At least 4 years management experience required.
• Demonstrated strategic and collaboration skills in leading cross-functional teams required.
• Excellent presentation/communications skills required.
• Prior team leadership and/or management experience required.
• Proven track record of innovative market shaping accomplishments/high impact results (based on metrics/ROI).
• Solid understanding of the marketplace and competition.
• Strategic Planning, Execution and follow-through skills required.
Department DM - OBESITY
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 30 - 40%