Requisition ID 44552BR<br/>Title Sr. Brand Manager - Hemophilia Marketing<br/>Job Category Marketing<br/>Job Description PURPOSE:<br/><br/>Accountable to assist in the development and implementation of product business plans, key strategic imperatives, positioning & messaging for marketing initiatives for Novoeight and the hemophilia portfolio and for designated target customer to achieve Novo Nordisk Therapeutic area goals. Responsible to develop & ensure alignment of brand positioning and messaging. Incumbent takes a lead role for assigned products on strategic business teams and interact extensively with the enabling functions in Marketing, as well as team representatives from Global Marketing, Sales, Medical, CO&E, Regulatory & Legal.<br/><br/>RELATIONSHIPS:<br/><br/>Reports to the Hemophilia Marketing Sr. Director. Internal relationships are with other members of the brand team and Business Unit. Build strong relationships by working closely with other marketers and cross-functional stakeholders. Works closely with field sales to ensure marketing programs are developed to strongly support their direct and indirect needs with customers. Maintains close collaboration with Medical, Regulatory and Legal functions. External relationships include relations with professional services vendors.<br/><br/>ESSENTIAL FUNCTIONS:<br/><br/>Accountable to manage the brand/portfolio budget process for designated area - makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.<br/><br/>Develops accurate short and longer term plans, and business analysis. Ensures timely execution and follow-up, meets deadlines, prioritizes projects and time, and anticipates problems and roadblocks to avoid crisis management.<br/><br/>Develops and presents compelling initiatives for management endorsement.<br/><br/>Develops/executes marketing plans in conjunction with the CO&E team while ensuring customer segment portfolio alignment<br/><br/>Manages aspects of the marketing mix focused on promotion, and product development and/or changes as it related to patient/HCP marketing.<br/><br/>Champions the Triple Bottom Line in development of brand strategy and tactical initiatives.<br/><br/>Participates on teams and works cross-functionally to integrate all plans and strategies and ensure strategic alignment.<br/><br/>Understands Novo Nordisk’s values and their importance to business results.<br/><br/>Manages brand positioning messages, and key objectives<br/><br/>Manages sales force communication and training regarding related programs ensuring effective integration with Field Force activities.<br/><br/>Measures ROI when appropriate on all implemented programs and presents results to all stakeholders within 60/90 days of program completion.<br/><br/>Participates in the development of market research plans.<br/><br/>Works closely with Marketing Effectiveness to ensure tracking of implemented programs are reported in a timely manner to all stakeholders.<br/><br/>Assist in coordinating with CO&E to define POA “Call to Action.”<br/><br/>Assists in the development of personal and non-personal HCP promotional materials – collaborates with CO&E for respective expertise in customer segment; ensures brand alignment of all initiatives with CO&E<br/><br/>Develops and implements brand positioning and messaging to customer segment.<br/><br/>Develops and implements effective brand related messages, positioning, programs and initiatives to drive value and profitability.<br/><br/>Develops and implements programs to improve compliance and persistency with existing patients, and to enhance retention of key brands with existing patients<br/><br/>Manages and adheres to PRB review process and deadlines for submission of all related materials<br/><br/>Manages other brand functions as needed including special projects and process improvement initiatives.<br/><br/>Proactively communicate with CO&E and others to ensure transparent communications within and outside the department.<br/><br/>PHYSICAL REQUIREMENTS:<br/><br/>Approximately 35% overnight travel<br/><br/>KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS<br/><br/>MBA preferred<br/><br/>A Bachelor’s degree or equivalent experience.<br/><br/>A minimum of 5 years sales experience and/or brand management/marketing experience within the pharmaceutical industry required. 2 years as a Brand Manager is desired.<br/><br/>Extensive knowledge and experience in designing and implementing project plans.<br/><br/>Planning, Execution and Follow-Up – effectively prioritizes and spends time and the time of others on what is important. Develops accurate short and long term plans, forecasting, and business analysis. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management.<br/><br/>The ability to work on cross functional teams and effectively represent patient marketing on these teams.<br/>Experience in hemophilia or rare disease is desired<br/><br/>Department MKT - HEMOPHILIA MARKETING (2)<br/>Position Location US - Plainsboro, NJ<br/>City Plainsboro<br/>State/Provinces US - NJ
<br/><br/>At Novo Nordisk, we know that driving change on a global level and improving treatment outcomes for people with diabetes and other chronic diseases begins here at home. That's why we make an unmatched commitment to our employees, our families and our communities. That means outstanding rewards, industry-leading training programs, and an environment that supports you to achieve your goals at every level. It's all part of the Novo Nordisk Way. It includes our Vision and our commitment to the Triple Bottom Line principle – helping us find the right balance between compassion and competitiveness
<br/><br/>With a career at Novo Nordisk, you’ll feel a difference right from the start. It’s a sense of inspiration and mobility that comes from a shared belief in driving positive change for people, families, and communities everywhere. Congratulations on taking your first step!
<br/><br/><p class="eeo_desc">Novo Nordisk is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, genetic information, or any other characteristic protected by federal, state, or local law.<br/><br/>
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