Requisition ID 13984BR
Title SR BRAND MGR - HEMOPHILIA A MARKETING
Job Category Marketing
Job Description Sr Brand Mgr - Hemophilia A Marketing
PURPOSE:
This position is accountable for co-leading the development and implementation of turoctocog alfa pre-launch and launch plans and the achievement of NNI P&L goals for assigned products. Incumbent takes a lead role for assigned products on strategic business teams and interact extensively with the enabling functions in Marketing, as well as team representatives from Global Marketing, Sales, Medical, CO&E, Regulatory & Legal. Incumbents are accountable for the implementation of marketing activities for assigned products both marketed and in development. May supervise others. Primary responsibilities include 1) pre-launch/launch planning and execution for turoctocog alfa and 2) Lead patient and HCP strategy development and tactical execution for turoctocog alfa’s commercial plans.
RELATIONSHIPS:
Reports to the Director, Hemophilia A Marketing. Works closely with other Hemophilia Marketing Directos, Associate Directors and Brand Managers. Other internal relationships include relations with Global Marketing, Sales, CO&E, Medical, Regulatory, and Legal personnel. External relationships include relations with professional services vendors for implementation of tactics.
ESSENTIAL FUNCTIONS:
MARKET ANALYSES: Develop and maintain key contacts with different target audiences to fully understand marketplace dynamics.
MARKET ANALYSES: Provide direction towards market research plans for turoctocog alfa.
MARKET ANALYSES: Provide marketing input to CO&E in order to maximize brand income.
MARKET ANALYSES: Work with CO&E/CE to analyze and define the market and provides accurate sales projections/forecasts for existing products.
PRODUCT PLANNING: Implements pre-marketing strategies, and develops marketing thought-leader relationships and involvement.
PRODUCT PLANNING: Lead the development of annual product plans and programs for turoctocog alfa utilizing input of cross-functional business teams and EBT.
PRODUCT PLANNING: Manage all aspects of the marketing mix including promotion, pricing, distribution, and product developments and/or changes.
PRODUCT PLANNING: Serve as team leader to make sure that the product strategies agreed upon are executed in a timely and efficient manner to meet the sales and profit objectives.
PRODUCT PLANNING: Work closely with field sales to ensure marketing programs are developed that strongly support their direct and indirect needs with customers.
PRODUCT TEAM LEADERSHIP: Develop and manage an Extended Brand Team to ensure inclusion of relevant functions’ input into brand marketing strategies and tactics.
PRODUCT TEAM LEADERSHIP: Serve as expert marketing counsel for Product and Associate Product Managers on the brand team.
PRODUCT TEAM LEADERSHIP: Supervise, coach, evaluate, and counsel other members of the team as required.
PROMOTIONS: Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales.
PROMOTIONS: Develop and implement marketing plan with promotional budget responsibility. Implement promotional tactics within budget parameters.
PROMOTIONS: Manage the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs.
PROMOTIONS: Select and manage professional services to create effective launch programs to maximize return on investment. This includes symposia, speaker’s programs, print and digital marketing materials.
PHYSICAL REQUIREMENTS:
Approximately 30% overnight travel
DEVELOPMENT OF PEOPLE:
Not Applicable
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
A Bachelor’s degree required.
At least six or more years in sales and product management/marketing experience within the pharmaceutical industry required
Launch and hemophilia experience preferred
Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
Solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes
Department BIO - HEMOPHILIA MARKETING (3)
Position Location US - Princeton, NJ
City Princeton
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 20 - 30%
Title SR BRAND MGR - HEMOPHILIA A MARKETING
Job Category Marketing
Job Description Sr Brand Mgr - Hemophilia A Marketing
PURPOSE:
This position is accountable for co-leading the development and implementation of turoctocog alfa pre-launch and launch plans and the achievement of NNI P&L goals for assigned products. Incumbent takes a lead role for assigned products on strategic business teams and interact extensively with the enabling functions in Marketing, as well as team representatives from Global Marketing, Sales, Medical, CO&E, Regulatory & Legal. Incumbents are accountable for the implementation of marketing activities for assigned products both marketed and in development. May supervise others. Primary responsibilities include 1) pre-launch/launch planning and execution for turoctocog alfa and 2) Lead patient and HCP strategy development and tactical execution for turoctocog alfa’s commercial plans.
RELATIONSHIPS:
Reports to the Director, Hemophilia A Marketing. Works closely with other Hemophilia Marketing Directos, Associate Directors and Brand Managers. Other internal relationships include relations with Global Marketing, Sales, CO&E, Medical, Regulatory, and Legal personnel. External relationships include relations with professional services vendors for implementation of tactics.
ESSENTIAL FUNCTIONS:
MARKET ANALYSES: Develop and maintain key contacts with different target audiences to fully understand marketplace dynamics.
MARKET ANALYSES: Provide direction towards market research plans for turoctocog alfa.
MARKET ANALYSES: Provide marketing input to CO&E in order to maximize brand income.
MARKET ANALYSES: Work with CO&E/CE to analyze and define the market and provides accurate sales projections/forecasts for existing products.
PRODUCT PLANNING: Implements pre-marketing strategies, and develops marketing thought-leader relationships and involvement.
PRODUCT PLANNING: Lead the development of annual product plans and programs for turoctocog alfa utilizing input of cross-functional business teams and EBT.
PRODUCT PLANNING: Manage all aspects of the marketing mix including promotion, pricing, distribution, and product developments and/or changes.
PRODUCT PLANNING: Serve as team leader to make sure that the product strategies agreed upon are executed in a timely and efficient manner to meet the sales and profit objectives.
PRODUCT PLANNING: Work closely with field sales to ensure marketing programs are developed that strongly support their direct and indirect needs with customers.
PRODUCT TEAM LEADERSHIP: Develop and manage an Extended Brand Team to ensure inclusion of relevant functions’ input into brand marketing strategies and tactics.
PRODUCT TEAM LEADERSHIP: Serve as expert marketing counsel for Product and Associate Product Managers on the brand team.
PRODUCT TEAM LEADERSHIP: Supervise, coach, evaluate, and counsel other members of the team as required.
PROMOTIONS: Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales.
PROMOTIONS: Develop and implement marketing plan with promotional budget responsibility. Implement promotional tactics within budget parameters.
PROMOTIONS: Manage the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs.
PROMOTIONS: Select and manage professional services to create effective launch programs to maximize return on investment. This includes symposia, speaker’s programs, print and digital marketing materials.
PHYSICAL REQUIREMENTS:
Approximately 30% overnight travel
DEVELOPMENT OF PEOPLE:
Not Applicable
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
A Bachelor’s degree required.
At least six or more years in sales and product management/marketing experience within the pharmaceutical industry required
Launch and hemophilia experience preferred
Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
Solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes
Department BIO - HEMOPHILIA MARKETING (3)
Position Location US - Princeton, NJ
City Princeton
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 20 - 30%