Requisition ID 13817BR
Title ASSOCIATE DIRECTOR, MARKET APPROACH - OBESITY
Job Category Marketing
Job Description PURPOSE:
• Leads the process of cross-functional coordination (including identifying and managing interdependencies). Manages the US Market Approach core project team contribution process and meetings and becomes the contact person for Obesity Market Approach strategy within and outside of the Obesity team (across both Global and NNI).
• Leads US Obesity Market Approach initiative, including: Conducting and pressure testing analyses required to understand stakeholder landscape & develop Market Approach options. Drawing conclusions and synthesizing insights from analyses. Developing recommendations for the Market Approach model in Obesity, including the critical arguments that support the recommendations, in collaboration with US Market Approach core project team. Preparing for the implementation of the Market Approach model for Obesity including creating and executing on a detailed implementation work plan with clear milestones, deliverables, roles and responsibilities and KPIs. Overseeing execution/implementation of Obesity Market Approach strategy in collaboration with core project team and relevant cross-functional partners.
• Regularly communicates perspectives, findings and insights to Brand Director, VP of Obesity and broader Obesity team and prepares Market Approach related communications to relevant decision-making bodies.
RELATIONSHIPS:
Reports directly to Obesity Brand Director. Member and Secretary of the Market Approach project team. Works closely with Sales, Medical, Market Access, Commercial Effectiveness, HR, Legal, Compliance, Finance and other relevant groups related to field resources to ensure alignment in implementation plan and roadmap.
ESSENTIAL FUNCTIONS:
Market Approach Model design:
• Conducts targeted analyses related to Obesity Market Approach model on an as-needed basis and pressure tests others’ analyses; synthesizes insights and forms recommendations.
• Continually stays on top of Obesity market landscape including competitive dynamics; takes action to adjust Market Approach model for changes.
• Defines and drives Obesity Market Approach initiative design, direction, goals, priorities and deliverables.
• Designs multi-year roadmap to rollout Obesity Market Approach model with clear activities, milestones, accountabilities, KPIs and dashboards; pressure tests / syndicates with relevant NNI & Global stakeholders.
• Facilitates high-impact, cross-functional meetings that shape and drive the Obesity Market Approach initiative with relevant NNI and Global stakeholders.
• Regularly reports out insights, progress updates and recommendations to Obesity Leadership, NNI Market Approach and other relevant decision-making bodies; prepares project documents and helps Brand Director and VP of Obesity with meeting planning and execution.
Market Approach Model implementation:
• Creates and leads pilots for select elements of Obesity Market Approach Model; analyzes results and tailors Market Approach Model accordingly.
• Leads financial scenario planning and budget proposal submissions for Obesity Market Approach initiative activities/projects.
• Liaises with HR, Legal and Compliance to oversee the hiring, onboarding, training and deployment of new resources as part of the Obesity Market Approach initiative.
• Manage the application and communication of all Novo Nordisk policies, procedures, and the Novo Nordisk Way.
• Manages vendor relationships (e.g., external consultants) related to Obesity Market Approach initiative.
• Oversees overall execution of Market Approach Model implementation.
• Regularly tracks Obesity Market Approach initiative’s progress against KPIs, updates dashboards and refines/adjusts Obesity Market Approach as the Obesity landscape evolves.
• Works closely with communications experts within NNI to develop change management plan and manage communications strategy related to Obesity Market Approach initiative.
PHYSICAL REQUIREMENTS:
Approximately 20% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 5+ years of experience in marketing or sales in the health care or life science businesses required.
• 5+ years of program management experience with a track record of leading complex cross-functional projects required.
• Bachelor’s degree required, advanced degree or MBA highly preferred.
• Excellent written and verbal communication and interpersonal skills required.
• Knowledge of the Obesity therapeutic area preferred but not required.
• Must excel in strategy development, project management, business analysis, problem solving, executive communication and consensus building.
Department DM - OBESITY (2a)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 10 - 20%
Title ASSOCIATE DIRECTOR, MARKET APPROACH - OBESITY
Job Category Marketing
Job Description PURPOSE:
• Leads the process of cross-functional coordination (including identifying and managing interdependencies). Manages the US Market Approach core project team contribution process and meetings and becomes the contact person for Obesity Market Approach strategy within and outside of the Obesity team (across both Global and NNI).
• Leads US Obesity Market Approach initiative, including: Conducting and pressure testing analyses required to understand stakeholder landscape & develop Market Approach options. Drawing conclusions and synthesizing insights from analyses. Developing recommendations for the Market Approach model in Obesity, including the critical arguments that support the recommendations, in collaboration with US Market Approach core project team. Preparing for the implementation of the Market Approach model for Obesity including creating and executing on a detailed implementation work plan with clear milestones, deliverables, roles and responsibilities and KPIs. Overseeing execution/implementation of Obesity Market Approach strategy in collaboration with core project team and relevant cross-functional partners.
• Regularly communicates perspectives, findings and insights to Brand Director, VP of Obesity and broader Obesity team and prepares Market Approach related communications to relevant decision-making bodies.
RELATIONSHIPS:
Reports directly to Obesity Brand Director. Member and Secretary of the Market Approach project team. Works closely with Sales, Medical, Market Access, Commercial Effectiveness, HR, Legal, Compliance, Finance and other relevant groups related to field resources to ensure alignment in implementation plan and roadmap.
ESSENTIAL FUNCTIONS:
Market Approach Model design:
• Conducts targeted analyses related to Obesity Market Approach model on an as-needed basis and pressure tests others’ analyses; synthesizes insights and forms recommendations.
• Continually stays on top of Obesity market landscape including competitive dynamics; takes action to adjust Market Approach model for changes.
• Defines and drives Obesity Market Approach initiative design, direction, goals, priorities and deliverables.
• Designs multi-year roadmap to rollout Obesity Market Approach model with clear activities, milestones, accountabilities, KPIs and dashboards; pressure tests / syndicates with relevant NNI & Global stakeholders.
• Facilitates high-impact, cross-functional meetings that shape and drive the Obesity Market Approach initiative with relevant NNI and Global stakeholders.
• Regularly reports out insights, progress updates and recommendations to Obesity Leadership, NNI Market Approach and other relevant decision-making bodies; prepares project documents and helps Brand Director and VP of Obesity with meeting planning and execution.
Market Approach Model implementation:
• Creates and leads pilots for select elements of Obesity Market Approach Model; analyzes results and tailors Market Approach Model accordingly.
• Leads financial scenario planning and budget proposal submissions for Obesity Market Approach initiative activities/projects.
• Liaises with HR, Legal and Compliance to oversee the hiring, onboarding, training and deployment of new resources as part of the Obesity Market Approach initiative.
• Manage the application and communication of all Novo Nordisk policies, procedures, and the Novo Nordisk Way.
• Manages vendor relationships (e.g., external consultants) related to Obesity Market Approach initiative.
• Oversees overall execution of Market Approach Model implementation.
• Regularly tracks Obesity Market Approach initiative’s progress against KPIs, updates dashboards and refines/adjusts Obesity Market Approach as the Obesity landscape evolves.
• Works closely with communications experts within NNI to develop change management plan and manage communications strategy related to Obesity Market Approach initiative.
PHYSICAL REQUIREMENTS:
Approximately 20% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 5+ years of experience in marketing or sales in the health care or life science businesses required.
• 5+ years of program management experience with a track record of leading complex cross-functional projects required.
• Bachelor’s degree required, advanced degree or MBA highly preferred.
• Excellent written and verbal communication and interpersonal skills required.
• Knowledge of the Obesity therapeutic area preferred but not required.
• Must excel in strategy development, project management, business analysis, problem solving, executive communication and consensus building.
Department DM - OBESITY (2a)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 10 - 20%