Requisition ID 14534BR
Title SR DIRECTOR - PIPELINE & PORTFOLIO STRATEGY
Job Category Marketing
Job Description PURPOSE:
Accountable for leading portfolio strategy development and implementation of strategic actions. Drives analyses of market environment, internal NN priorities and pipeline, presents solid strategic recommendations to senior management based on market insights. Works closely with internal stakeholders (Portfolio working teams) to get feedback and buy-in on strategic direction that goes beyond single brand and adds value to the NNI portfolio bottom-line. Present recommendations to Senior management in various form (Market research steering committee, DMLT, ET, etc.). Follows-up on the implementation of portfolio strategic actions with relevant drivers. Ensures brand/portfolio alignment with internal and external customers. Participates on cross-functional and relevant global teams and interacts extensively with other functions within Novo Nordisk. Oversees strategic plan development for pipeline assets, communicates NNI point of view on strategic development of assets cross-functionally and to relevant Global Marketing teams. Oversees development and implementation of future forecasts, brand strategies, and business plans for mature brands, ensures alignment of tactics to the portfolio strategy and value maximization efforts. Oversees business development opportunities, contracts and approval if necessary and appropriate. Oversees management and execution of strategic projects for SVP of Diabetes Marketing.
RELATIONSHIPS:
Reports to Senior Director, or Vice President in Diabetes Marketing. Works closely with Brand teams, Managed Markets, Customer Relationship Marketing, Market Shaping, and Marketing Effectiveness. Works in close collaboration with other departments such as Field Sales, Managed Care, Trade and Government, Medical, Regulatory, Legal personnel as well as participating on global teams for designated product/projects. External relationships include professional services vendors such as agencies, consultants, etc. Interacts with senior leadership teams, Vice Presidents, and presents to the Executive Leadership Team on matters of critical interest. May be consulted on matters of significance to the group, company and is relied heavily in the absence of the Vice President for the function.
ESSENTIAL FUNCTIONS:
Fiscal:
• Develops and monitors performance against department’s budgets. Accountable to manage the brand/portfolio budget process – makes sound decisions to optimize spend and ensure that resources are appropriately allocated. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Regularly tracks and reconciles expenses to ensure budget is on track.
• Establishes, oversees implementation, and monitors adherence to administrative policies and procedures. Follow internal and external procedures in managing contracts.
• Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals.
• Reviews and audits staff expense reports.
Product Investment:
• Develops relationships with and receives commitment from relevant departments and NNAS to ensure the successful execution of strategies and plans.
• Maximizes revenue and profitability, understands return on investment (ROI) concepts and brand P&L to ensure portfolio strategy reflects financially sound choices.
• Partners with Brand teams to execute on relevant portfolio strategic actions; collaborates with brand teams in making course corrections if needed.
• Partners with Marketing Effectiveness Leadership to develop and oversee implementation of key metrics (ROI, impact, etc.) to measure strategic objectives and effectiveness of promotional programs.
Promotions:
• Develops and oversees implementation of promotional programs, if relevant, including coordination with external suppliers.
• Oversees the management of the advertising agency and promotional review board (PRB) process to implement overall campaign elements, educational, promotional and public relations programs.
• Supports the identification, selection and management of professional services to create effective marketing programs to maximize return on investment.
Strategic Leadership/Planning:
• Demonstrates strong leadership role across the organization, by engaging in close collaboration with key internal stakeholders (e.g. Sales, Medical, Legal, Diabetes Marketing, etc.).
• Proactively identifies strategies, activities and future direction for portfolio strategy. Makes appropriate recommendations to DMLT/VP approval.
• Develops and presents solid strategic recommendations and compelling plans for management endorsement.
• Forges strong relationships with Global Marketing and other international colleagues to maximize portfolio, pipeline and mature brand activities.
• Leads the effective planning and coordination with NNI brands, implementation and quality of all designated marketing forecasts, strategies and plans.
• Identifies opportunities to add value with regards to Portfolio efforts, going beyond brands, ensures alignment and cost savings.
• Oversees Business Development enquiries, react and oversees contract development and liaison with external partners.
Brand Leadership/Planning:
• Works closely with international marketing and medical team members in identifying effective marketing strategies for designated product for the US. Serves as an advocate for the US marketing initiatives in the context of global marketing. Coordinates closely campaign development, competitive defense and strategic evolution of the product.
• Works effectively with key support functions to ensure alignment with the brand objectives and goals.
Brand Market Analyses/ Product Investment:
• Develops relationships with and receives commitment from relevant NNI and NNAS departments to ensure the successful execution of strategies.
• Understands the definition of the market and develops accurate sales projections/forecasts for designated products and future assets.
Special Projects Oversight:
• Oversees management and executions of strategic projects, as assigned by the SVP to Senior Project Manager, including SVP communication platform, DMLT 3P.
• Ensures strategic projects are executed by Senior Project Manager on time, are of required quality, and follow agreed upon processes and KPIs.
PHYSICAL REQUIREMENTS:
Approximately 40% overnight travel.
DEVELOPMENT OF PEOPLE:
• Ensure that reporting personnel have 3P forms with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
• Ensure that the IDP forms include completed Learning and Aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
• Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way of Management.
• Leads, directs, motivates, inspires, develops and coaches direct reports.
Additional Information KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 15 years in roles with progressive responsibility; experience in other cross-functional roles (e.g. sales, marketing, market access, analytics or other related functions required.
• A Bachelor’s degree or equivalent required, MBA preferred.
• Outstanding planning and organizational skills with exceptionally high attention to quality, stakeholder management and proven track record of results.
• Demonstrated collaboration skills in leading cross-functional teams essential.
• Previous management and team leadership experience required.
• Excellent presentation/communications skills required.
• Outstanding analytical skills and business acumen.
• Proven track record of successfully working cross-functionally to derive solid strategies and execution plans with high impact required.
• Solid understanding of the marketplace and competition, preferably within diabetes.
• Proven track record in new and inline product marketing preferred.
• Solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes, preferably within diabetes.
o Prior experience leading strategic initiatives and/or special projects that shows an increased breath of knowledge is essential.
o Ability to manage business complexity.
Proven ability to inspire, motivate and develop team members.
Proven experience leading a large multi-function team and/or setting direction or strategy that provides strategic impact cross functionally, enterprise wide and/or globally.
Must have strategic thinking and planning skills.
Demonstrated ability to leverage analytical insights into strategy development, deployment and optimization.
Department DM - PIPELINE STRATEGY (1)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 30 - 40%
Title SR DIRECTOR - PIPELINE & PORTFOLIO STRATEGY
Job Category Marketing
Job Description PURPOSE:
Accountable for leading portfolio strategy development and implementation of strategic actions. Drives analyses of market environment, internal NN priorities and pipeline, presents solid strategic recommendations to senior management based on market insights. Works closely with internal stakeholders (Portfolio working teams) to get feedback and buy-in on strategic direction that goes beyond single brand and adds value to the NNI portfolio bottom-line. Present recommendations to Senior management in various form (Market research steering committee, DMLT, ET, etc.). Follows-up on the implementation of portfolio strategic actions with relevant drivers. Ensures brand/portfolio alignment with internal and external customers. Participates on cross-functional and relevant global teams and interacts extensively with other functions within Novo Nordisk. Oversees strategic plan development for pipeline assets, communicates NNI point of view on strategic development of assets cross-functionally and to relevant Global Marketing teams. Oversees development and implementation of future forecasts, brand strategies, and business plans for mature brands, ensures alignment of tactics to the portfolio strategy and value maximization efforts. Oversees business development opportunities, contracts and approval if necessary and appropriate. Oversees management and execution of strategic projects for SVP of Diabetes Marketing.
RELATIONSHIPS:
Reports to Senior Director, or Vice President in Diabetes Marketing. Works closely with Brand teams, Managed Markets, Customer Relationship Marketing, Market Shaping, and Marketing Effectiveness. Works in close collaboration with other departments such as Field Sales, Managed Care, Trade and Government, Medical, Regulatory, Legal personnel as well as participating on global teams for designated product/projects. External relationships include professional services vendors such as agencies, consultants, etc. Interacts with senior leadership teams, Vice Presidents, and presents to the Executive Leadership Team on matters of critical interest. May be consulted on matters of significance to the group, company and is relied heavily in the absence of the Vice President for the function.
ESSENTIAL FUNCTIONS:
Fiscal:
• Develops and monitors performance against department’s budgets. Accountable to manage the brand/portfolio budget process – makes sound decisions to optimize spend and ensure that resources are appropriately allocated. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Regularly tracks and reconciles expenses to ensure budget is on track.
• Establishes, oversees implementation, and monitors adherence to administrative policies and procedures. Follow internal and external procedures in managing contracts.
• Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals.
• Reviews and audits staff expense reports.
Product Investment:
• Develops relationships with and receives commitment from relevant departments and NNAS to ensure the successful execution of strategies and plans.
• Maximizes revenue and profitability, understands return on investment (ROI) concepts and brand P&L to ensure portfolio strategy reflects financially sound choices.
• Partners with Brand teams to execute on relevant portfolio strategic actions; collaborates with brand teams in making course corrections if needed.
• Partners with Marketing Effectiveness Leadership to develop and oversee implementation of key metrics (ROI, impact, etc.) to measure strategic objectives and effectiveness of promotional programs.
Promotions:
• Develops and oversees implementation of promotional programs, if relevant, including coordination with external suppliers.
• Oversees the management of the advertising agency and promotional review board (PRB) process to implement overall campaign elements, educational, promotional and public relations programs.
• Supports the identification, selection and management of professional services to create effective marketing programs to maximize return on investment.
Strategic Leadership/Planning:
• Demonstrates strong leadership role across the organization, by engaging in close collaboration with key internal stakeholders (e.g. Sales, Medical, Legal, Diabetes Marketing, etc.).
• Proactively identifies strategies, activities and future direction for portfolio strategy. Makes appropriate recommendations to DMLT/VP approval.
• Develops and presents solid strategic recommendations and compelling plans for management endorsement.
• Forges strong relationships with Global Marketing and other international colleagues to maximize portfolio, pipeline and mature brand activities.
• Leads the effective planning and coordination with NNI brands, implementation and quality of all designated marketing forecasts, strategies and plans.
• Identifies opportunities to add value with regards to Portfolio efforts, going beyond brands, ensures alignment and cost savings.
• Oversees Business Development enquiries, react and oversees contract development and liaison with external partners.
Brand Leadership/Planning:
• Works closely with international marketing and medical team members in identifying effective marketing strategies for designated product for the US. Serves as an advocate for the US marketing initiatives in the context of global marketing. Coordinates closely campaign development, competitive defense and strategic evolution of the product.
• Works effectively with key support functions to ensure alignment with the brand objectives and goals.
Brand Market Analyses/ Product Investment:
• Develops relationships with and receives commitment from relevant NNI and NNAS departments to ensure the successful execution of strategies.
• Understands the definition of the market and develops accurate sales projections/forecasts for designated products and future assets.
Special Projects Oversight:
• Oversees management and executions of strategic projects, as assigned by the SVP to Senior Project Manager, including SVP communication platform, DMLT 3P.
• Ensures strategic projects are executed by Senior Project Manager on time, are of required quality, and follow agreed upon processes and KPIs.
PHYSICAL REQUIREMENTS:
Approximately 40% overnight travel.
DEVELOPMENT OF PEOPLE:
• Ensure that reporting personnel have 3P forms with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
• Ensure that the IDP forms include completed Learning and Aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
• Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way of Management.
• Leads, directs, motivates, inspires, develops and coaches direct reports.
Additional Information KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 15 years in roles with progressive responsibility; experience in other cross-functional roles (e.g. sales, marketing, market access, analytics or other related functions required.
• A Bachelor’s degree or equivalent required, MBA preferred.
• Outstanding planning and organizational skills with exceptionally high attention to quality, stakeholder management and proven track record of results.
• Demonstrated collaboration skills in leading cross-functional teams essential.
• Previous management and team leadership experience required.
• Excellent presentation/communications skills required.
• Outstanding analytical skills and business acumen.
• Proven track record of successfully working cross-functionally to derive solid strategies and execution plans with high impact required.
• Solid understanding of the marketplace and competition, preferably within diabetes.
• Proven track record in new and inline product marketing preferred.
• Solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes, preferably within diabetes.
o Prior experience leading strategic initiatives and/or special projects that shows an increased breath of knowledge is essential.
o Ability to manage business complexity.
Proven ability to inspire, motivate and develop team members.
Proven experience leading a large multi-function team and/or setting direction or strategy that provides strategic impact cross functionally, enterprise wide and/or globally.
Must have strategic thinking and planning skills.
Demonstrated ability to leverage analytical insights into strategy development, deployment and optimization.
Department DM - PIPELINE STRATEGY (1)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 30 - 40%