Requisition ID 13555BR
Title SR DIRECTOR - MARKET SHAPING
Job Category Marketing
Job Description PURPOSE:
• Accountable to lead the strategic direction of market shaping business plans across the entire diabetes portfolio. Develops and coordinates COE area strategies and tactics based on the overall brand/portfolio strategy. Acts as the functional expert in designated area. Acts as a leader and point person for strategic and tactical execution within designated functional area. Ensures alignment of all initiatives with brand strategies. Participates in some of the diabetes governance bodies (e. g. DOT (ad hoc), EBTs, MedMar/and leads the Extended Market Shaping team) to ensure market shaping strategy is aligned with the overall diabetes strategy.
• Interacts extensively with other functions within Novo Nordisk at senior levels – medical affairs and sales. Has leadership responsibility for a team of direct reports. Participates as an active member of the Diabetes Marketing Leadership Team in shaping strategy, structure and culture.
• This position makes major decisions for key areas of responsibility including KOL mapping, influence, and advocacy (branded/promotional programs), supporting non promotional content (publication strategies), advisory boards, Certified Diabetes Educator (CDE) program management, National Programs (speaker bureau strategy and programs, NDEI, PriMed) and Interface programs with the VP’s endorsement.
RELATIONSHIPS:
Reports to the Vice President, Diabetes Marketing. Key internal relationships include senior level positions in medical affairs, CMR, Diabetes Sales, Marketing, Legal, Regulatory, Business Development (pipeline/pre-launch drugs) and International Marketing/Medical. Other key external relationships include national and international key opinion and thought leaders and professional services vendors.
ESSENTIAL FUNCTIONS:
FISCAL:
• Budget responsibility of approximately $30 Million with significant impact on revenue.
• Develops and monitors performance against department’s budgets.
• Ensures budgets remain on track.
• Establishes, oversees implementation, and monitors adherence to administrative policies and procedures.
• Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals.
• Reviews and audits staff expense reports.
PRODUCT INVESTMENT:
• Develops relationships with and receives commitment from relevant departments and NNAS to ensure the successful execution of strategies.
• Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure program effectiveness.
• Partners with Brand teams to identify key metrics and evaluate ROI/impact of programs; collaborates with brand teams in making course corrections if needed.
• Partners with Marketing Effectiveness Leadership to develop and oversee implementation of key metrics (ROI, impact, etc.). Regularly reviews current program progress to ensure profitability/budget goals are on track. If not meeting metrics, proactively implements corrective measures to increase business impact and overall value.
STRATEGIC LEADERSHIP/PLANNING:
• Actively participates as a member of the Diabetes Marketing Leadership team in shaping strategy, structure, and culture.
• Demonstrates strong leadership role across the organization, by effectively promoting and engaging in close collaboration with key internal stakeholders (e.g. Sales, Medical, Legal, Diabetes Marketing).
• Develops and oversees the implementation of strategic business plans for portfolio market shaping. Viewed as a functional expert in this field by internal and external stakeholders. Ensures COE strategies and tactics are aligned with brands and based on the overall brand/portfolio strategy.
• Develops and presents compelling plans for management endorsement.
• Develops strong relationships with leading key opinion leaders/thought leaders to integrate into market shaping activities.
• Develops strong relationships/partners with the Medical Affairs unit within CMR to ensure KOL/HCP relationships are leveraged and aligned with an overall KOL Relationship Management Strategy.
• Forges strong relationships with International Marketing to maximize portfolio market shaping activities.
• Identifies opportunities to coordinate programs across multiple brands/portfolio to ensure scalability, cost savings and alignment.
• Leads the development and execution of portfolio market shaping plan/strategy for products considering product lifecycle (new indication, formulation changes, etc.).
• Leads the Extended Market Shaping Team as part of the Diabetes Governance Structure, and ensure outputs are fed into other governance bodies (e.g. DOT, EBTS, MedMar).
• Liaises closely with Business Development team to ensure full alignment of market shaping activities for pipeline and pre-registration drugs with marketed brands, and identify areas of synergy.
• Oversee integration of promotional medical education into Novo Nordisk’s business planning process.
• Oversees development of the strategic publication plan (for all brands) in collaboration with Medical, to drive brand key messages maximizing reach and impact.
• Proactively communicates with Brands to ensure message alignment and ‘sign off’ prior to implementation.
• Proactively identifies strategies, activities and future direction for market shaping based on best practices. Makes appropriate recommendations to Senior Management Team.
• Provides leadership oversight in ensuring the effective alignment of market shaping tactics across the brands and customer segments (e.g. Endos, PCPs, KOLs, Payors, Patient Marketing) to impact and influence prescribing behaviors.
• Represents Novo Nordisk at International meetings, where applicable.
• Responsible for effectively managing the portfolio market shaping budget within targets.
PHYSICAL REQUIREMENTS:
Approximately 25-30% overnight travel.
Additional Information DEVELOPMENT OF PEOPLE:
Ensure that reporting personnel have 3P forms with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
Ensure that the IDP forms include completed Learning and Aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
Leads, directs, motivates, inspires, develops and coaches direct reports.
Manages the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way of Management.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A Bachelor’s degree and 15 years’ experience, including 10+ years’ progressive product management/marketing, market shaping or medical education experience within the pharmaceutical industry required. Masters or graduate degree preferred with 10+ years’ experience.
• At least 4 years management experience required.
• Demonstrated collaboration skills in leading cross-functional teams required.
• Excellent presentation/communications skills required.
• Prior team leadership and/or management experience required.
• Proven track record of innovative market shaping accomplishments/high impact results (based on metrics/ROI).
• Solid understanding of the marketplace and competition, preferably within diabetes.
• Strategic Planning, Execution and follow-through skills required.
Department DM - MARKET SHAPING
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 20 - 30%
Title SR DIRECTOR - MARKET SHAPING
Job Category Marketing
Job Description PURPOSE:
• Accountable to lead the strategic direction of market shaping business plans across the entire diabetes portfolio. Develops and coordinates COE area strategies and tactics based on the overall brand/portfolio strategy. Acts as the functional expert in designated area. Acts as a leader and point person for strategic and tactical execution within designated functional area. Ensures alignment of all initiatives with brand strategies. Participates in some of the diabetes governance bodies (e. g. DOT (ad hoc), EBTs, MedMar/and leads the Extended Market Shaping team) to ensure market shaping strategy is aligned with the overall diabetes strategy.
• Interacts extensively with other functions within Novo Nordisk at senior levels – medical affairs and sales. Has leadership responsibility for a team of direct reports. Participates as an active member of the Diabetes Marketing Leadership Team in shaping strategy, structure and culture.
• This position makes major decisions for key areas of responsibility including KOL mapping, influence, and advocacy (branded/promotional programs), supporting non promotional content (publication strategies), advisory boards, Certified Diabetes Educator (CDE) program management, National Programs (speaker bureau strategy and programs, NDEI, PriMed) and Interface programs with the VP’s endorsement.
RELATIONSHIPS:
Reports to the Vice President, Diabetes Marketing. Key internal relationships include senior level positions in medical affairs, CMR, Diabetes Sales, Marketing, Legal, Regulatory, Business Development (pipeline/pre-launch drugs) and International Marketing/Medical. Other key external relationships include national and international key opinion and thought leaders and professional services vendors.
ESSENTIAL FUNCTIONS:
FISCAL:
• Budget responsibility of approximately $30 Million with significant impact on revenue.
• Develops and monitors performance against department’s budgets.
• Ensures budgets remain on track.
• Establishes, oversees implementation, and monitors adherence to administrative policies and procedures.
• Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals.
• Reviews and audits staff expense reports.
PRODUCT INVESTMENT:
• Develops relationships with and receives commitment from relevant departments and NNAS to ensure the successful execution of strategies.
• Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure program effectiveness.
• Partners with Brand teams to identify key metrics and evaluate ROI/impact of programs; collaborates with brand teams in making course corrections if needed.
• Partners with Marketing Effectiveness Leadership to develop and oversee implementation of key metrics (ROI, impact, etc.). Regularly reviews current program progress to ensure profitability/budget goals are on track. If not meeting metrics, proactively implements corrective measures to increase business impact and overall value.
STRATEGIC LEADERSHIP/PLANNING:
• Actively participates as a member of the Diabetes Marketing Leadership team in shaping strategy, structure, and culture.
• Demonstrates strong leadership role across the organization, by effectively promoting and engaging in close collaboration with key internal stakeholders (e.g. Sales, Medical, Legal, Diabetes Marketing).
• Develops and oversees the implementation of strategic business plans for portfolio market shaping. Viewed as a functional expert in this field by internal and external stakeholders. Ensures COE strategies and tactics are aligned with brands and based on the overall brand/portfolio strategy.
• Develops and presents compelling plans for management endorsement.
• Develops strong relationships with leading key opinion leaders/thought leaders to integrate into market shaping activities.
• Develops strong relationships/partners with the Medical Affairs unit within CMR to ensure KOL/HCP relationships are leveraged and aligned with an overall KOL Relationship Management Strategy.
• Forges strong relationships with International Marketing to maximize portfolio market shaping activities.
• Identifies opportunities to coordinate programs across multiple brands/portfolio to ensure scalability, cost savings and alignment.
• Leads the development and execution of portfolio market shaping plan/strategy for products considering product lifecycle (new indication, formulation changes, etc.).
• Leads the Extended Market Shaping Team as part of the Diabetes Governance Structure, and ensure outputs are fed into other governance bodies (e.g. DOT, EBTS, MedMar).
• Liaises closely with Business Development team to ensure full alignment of market shaping activities for pipeline and pre-registration drugs with marketed brands, and identify areas of synergy.
• Oversee integration of promotional medical education into Novo Nordisk’s business planning process.
• Oversees development of the strategic publication plan (for all brands) in collaboration with Medical, to drive brand key messages maximizing reach and impact.
• Proactively communicates with Brands to ensure message alignment and ‘sign off’ prior to implementation.
• Proactively identifies strategies, activities and future direction for market shaping based on best practices. Makes appropriate recommendations to Senior Management Team.
• Provides leadership oversight in ensuring the effective alignment of market shaping tactics across the brands and customer segments (e.g. Endos, PCPs, KOLs, Payors, Patient Marketing) to impact and influence prescribing behaviors.
• Represents Novo Nordisk at International meetings, where applicable.
• Responsible for effectively managing the portfolio market shaping budget within targets.
PHYSICAL REQUIREMENTS:
Approximately 25-30% overnight travel.
Additional Information DEVELOPMENT OF PEOPLE:
Ensure that reporting personnel have 3P forms with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
Ensure that the IDP forms include completed Learning and Aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
Leads, directs, motivates, inspires, develops and coaches direct reports.
Manages the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way of Management.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A Bachelor’s degree and 15 years’ experience, including 10+ years’ progressive product management/marketing, market shaping or medical education experience within the pharmaceutical industry required. Masters or graduate degree preferred with 10+ years’ experience.
• At least 4 years management experience required.
• Demonstrated collaboration skills in leading cross-functional teams required.
• Excellent presentation/communications skills required.
• Prior team leadership and/or management experience required.
• Proven track record of innovative market shaping accomplishments/high impact results (based on metrics/ROI).
• Solid understanding of the marketplace and competition, preferably within diabetes.
• Strategic Planning, Execution and follow-through skills required.
Department DM - MARKET SHAPING
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 20 - 30%