Requisition ID 15236BR
Title SR MANAGER - VICTOZA PATIENT BRAND MARKETING
Job Category Marketing
Job Description PURPOSE:
• Ensures execution and integration of patient related initiatives across the organization to the 5-year patient centric strategy.
• Leverage the capabilities and expertise of patient marketing COE colleagues to ensure brand team needs and issues are met accordingly.
• Partner with brand teams and key stakeholders to develop insight driven patient strategies for NNI brands. Lead the development, execution and measurement of brand patient initiatives to ensure delivery of high impact results that will help achieve AB goals.
• Provide strategic direction and input on tactics across offline and online channels.
• Work in close partnership with brand teams to ensure alignment of strategy and flawless execution of brand tactics. Serve as the “brand account managers” or “brand point leads” within the COE for the brand teams.
RELATIONSHIPS:
This position reports to the Associate Director – Patient Brand Marketing. Interacts with colleagues within the team, Diabetes Marketing (at large), Sales, Medical, Managed Markets, Regulatory, Trade, Legal, and other internal cross-functional teams. Also interacts with headquarters, external agencies and organizations, and patients. This position is also the EBT lead for designated brand and a core member of the Healthcare Professional Coordinating Team.
ESSENTIAL FUNCTIONS:
Brand Development and Execution:
• Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
• Oversees, manages and directs agency partners in the execution of strategies and tactics.
Brand strategy and tactical Development and Execution:
• Accountable to manage the brand related tactical budget-makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
• Collaborates with General Advertising agencies (advertising and media), Trade and Field Sales (in-office programs, patient starter kits, co-pay cards) to deliver messages or build awareness of programs
• Identifies appropriate measurements and develop comprehensive reporting to evaluate effectiveness of marketing campaigns with regard to format, placement and creative employed for each campaign.
•
General Advertising, Trade and In-Office Development and Execution:
• Manages the regulatory review of brand tactics.
• Manages the regulatory review of patient marketing brand tactics.
• Develops multichannel strategies and tactics to drive awareness and action among patients to enroll/engage with CRM platform.
• Identifies and develops comprehensive measurements, analytics and reporting to evaluate effectiveness of multichannel marketing campaigns with regard to strategic and tactical (format, placement and creative, etc.) optimization.
Strategic Planning/COE Role:
• Acts a strategic partner on patient communication initiatives with other departments, coordinates strategies related to CornerStones4Care, ADA and Taking Care of Your Diabetes (TCOYD), patient advisory boards and owns communication style guidelines in an effort to better collaborate across boundaries and provide ‘one voice’ to consumer customers.
• Acts as COE expert and strategist in designated segment (General Advertising, In-Office and Trade) and aligns related initiatives to brand strategies. Provides input to brand strategies and tactical plan. Develops and executes key initiatives/projects delivering optimal value. Leads and/or participates in key diabetes governance teams.
• Acts as leader in identifying patient marketing best practices and innovation.
• Acts as strategic partner on patient communication initiatives with other departments, coordinates strategies related to Cornerstones4Care, owns communication style guidelines in an effort to better collaborate across boundaries and provide ‘one voice’ to patients.
• Develops and coordinates COE area strategies and tactics based on brand/portfolio strategy. Identifies opportunities to coordinate programs across multiple brands/portfolio to ensure scalability, cost savings and alignment. Proactively communicates with Brand team to ensure message alignment and tactical “sign off” prior to implementation.
• Develops, with key stakeholders, and executes the annual patient marketing plan, ensuring alignment on key brand and COE objectives. Regularly evaluates the effectiveness, value and impact of existing programs while monitoring competitor’s efforts.
• Liaison on relevant patient global teams to ensure alignment with US patient initiatives.
• Participates on EBTs-provides COE expertise on strategies/tactics related to relevant customer segment(s).
• Partners with Brand teams to identify key metrics and evaluate ROI/impact of programs; collaborates with brand teams in making course corrections if needed.
PHYSICAL REQUIREMENTS:
Domestic and overseas travel required - less than 20% to 25% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 6+ years progressive Patient Marketing, General Advertising, In-Office, Field Sales, and Trade marketing, marketing/brand management, account management and or sales experience in the pharmaceutical industry required.
• A Bachelor’s degree in Marketing, Communications or a health-related field (e.g. health education) or equivalent experience required. Master’s degree preferred.
• Creative, innovative thinker with the ability to work effectively across the organization and to foster teamwork.
• Familiar with executing and driving success of patient related tactics with the field.
• Media management experience and competency.
• Must exhibit strategic thought and leadership with the ability to think at the big picture level, as well the ability to translate strategic objectives into specific initiatives and manage successful execution.
• Planning, Execution and Follow-Up-effectively prioritizes and spends his/her time and the time of others on what is important. Develops accurate short and long term plans, forecasting and business analysis. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management.
Department DM - PATIENT CENTRIC MARKETING (1d)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 20 - 30%
Title SR MANAGER - VICTOZA PATIENT BRAND MARKETING
Job Category Marketing
Job Description PURPOSE:
• Ensures execution and integration of patient related initiatives across the organization to the 5-year patient centric strategy.
• Leverage the capabilities and expertise of patient marketing COE colleagues to ensure brand team needs and issues are met accordingly.
• Partner with brand teams and key stakeholders to develop insight driven patient strategies for NNI brands. Lead the development, execution and measurement of brand patient initiatives to ensure delivery of high impact results that will help achieve AB goals.
• Provide strategic direction and input on tactics across offline and online channels.
• Work in close partnership with brand teams to ensure alignment of strategy and flawless execution of brand tactics. Serve as the “brand account managers” or “brand point leads” within the COE for the brand teams.
RELATIONSHIPS:
This position reports to the Associate Director – Patient Brand Marketing. Interacts with colleagues within the team, Diabetes Marketing (at large), Sales, Medical, Managed Markets, Regulatory, Trade, Legal, and other internal cross-functional teams. Also interacts with headquarters, external agencies and organizations, and patients. This position is also the EBT lead for designated brand and a core member of the Healthcare Professional Coordinating Team.
ESSENTIAL FUNCTIONS:
Brand Development and Execution:
• Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
• Oversees, manages and directs agency partners in the execution of strategies and tactics.
Brand strategy and tactical Development and Execution:
• Accountable to manage the brand related tactical budget-makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
• Collaborates with General Advertising agencies (advertising and media), Trade and Field Sales (in-office programs, patient starter kits, co-pay cards) to deliver messages or build awareness of programs
• Identifies appropriate measurements and develop comprehensive reporting to evaluate effectiveness of marketing campaigns with regard to format, placement and creative employed for each campaign.
•
General Advertising, Trade and In-Office Development and Execution:
• Manages the regulatory review of brand tactics.
• Manages the regulatory review of patient marketing brand tactics.
• Develops multichannel strategies and tactics to drive awareness and action among patients to enroll/engage with CRM platform.
• Identifies and develops comprehensive measurements, analytics and reporting to evaluate effectiveness of multichannel marketing campaigns with regard to strategic and tactical (format, placement and creative, etc.) optimization.
Strategic Planning/COE Role:
• Acts a strategic partner on patient communication initiatives with other departments, coordinates strategies related to CornerStones4Care, ADA and Taking Care of Your Diabetes (TCOYD), patient advisory boards and owns communication style guidelines in an effort to better collaborate across boundaries and provide ‘one voice’ to consumer customers.
• Acts as COE expert and strategist in designated segment (General Advertising, In-Office and Trade) and aligns related initiatives to brand strategies. Provides input to brand strategies and tactical plan. Develops and executes key initiatives/projects delivering optimal value. Leads and/or participates in key diabetes governance teams.
• Acts as leader in identifying patient marketing best practices and innovation.
• Acts as strategic partner on patient communication initiatives with other departments, coordinates strategies related to Cornerstones4Care, owns communication style guidelines in an effort to better collaborate across boundaries and provide ‘one voice’ to patients.
• Develops and coordinates COE area strategies and tactics based on brand/portfolio strategy. Identifies opportunities to coordinate programs across multiple brands/portfolio to ensure scalability, cost savings and alignment. Proactively communicates with Brand team to ensure message alignment and tactical “sign off” prior to implementation.
• Develops, with key stakeholders, and executes the annual patient marketing plan, ensuring alignment on key brand and COE objectives. Regularly evaluates the effectiveness, value and impact of existing programs while monitoring competitor’s efforts.
• Liaison on relevant patient global teams to ensure alignment with US patient initiatives.
• Participates on EBTs-provides COE expertise on strategies/tactics related to relevant customer segment(s).
• Partners with Brand teams to identify key metrics and evaluate ROI/impact of programs; collaborates with brand teams in making course corrections if needed.
PHYSICAL REQUIREMENTS:
Domestic and overseas travel required - less than 20% to 25% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 6+ years progressive Patient Marketing, General Advertising, In-Office, Field Sales, and Trade marketing, marketing/brand management, account management and or sales experience in the pharmaceutical industry required.
• A Bachelor’s degree in Marketing, Communications or a health-related field (e.g. health education) or equivalent experience required. Master’s degree preferred.
• Creative, innovative thinker with the ability to work effectively across the organization and to foster teamwork.
• Familiar with executing and driving success of patient related tactics with the field.
• Media management experience and competency.
• Must exhibit strategic thought and leadership with the ability to think at the big picture level, as well the ability to translate strategic objectives into specific initiatives and manage successful execution.
• Planning, Execution and Follow-Up-effectively prioritizes and spends his/her time and the time of others on what is important. Develops accurate short and long term plans, forecasting and business analysis. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management.
Department DM - PATIENT CENTRIC MARKETING (1d)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 20 - 30%