Requisition ID 15298BR
Title Manager Digital Strategy - ePrescribing
Job Category Marketing
Job Description PURPOSE:
Accountable to assist in the development and implementation of Healthcare Professional Relationship Marketing initiatives to achieve key brand & company objectives. Responsible to develop and coordinate Center of Excellence (COE) area strategies and tactics based on brand/portfolio strategy. Ensures initiatives are aligned to key managed markets and brand strategies by proactively communicating with Brand team prior to implementation. Acts as the expert and strategist for designated customer segment; ensuring brand/portfolio alignment. Partners with Brand teams to identify key metrics and evaluates ROI/impact of programs; collaborates with brand teams in making course corrections if needed. Acts as the leader and point person for tactical execution within designated segment – drives the brand materials.
RELATIONSHIPS:
Reports to the Director of Digital Strategy. Interacts with all Brand Marketing functions, working in close collaboration with Brand Leads. Other internal relationships include Medical, Managed Markets, Corporate Communications and Public Affairs, Regulatory, Sales, PCOR, and Legal. Will also interact with NNA/S on International eBusiness Projects and outside organizations as required.
ESSENTIAL FUNCTIONS:
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Maintain integration of all existing customer data from various touchpoints into the centralized prescriber promotional database.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Manage relationships with external vendors to ensure that data is received in appropriate format and loaded into database.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Provide direction on strategy development for maximizing the use of and return to Novo Nordisk for customer data for all programs implemented across brand teams.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Work with fulfillment vendors or agencies of record to implement new programs.
HCP RM: Assist in developing in depth knowledge of relevant HCP customers including demographic profile, channel & content preferences as basis for relationship marketing program development & execution
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Assist in developing integrated, multi-channel communications strategies and tactics to drive healthcare professionals to NNI customer touchpoints, both on-line and off-line.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Assist in the development and implementation of all NNI healthcare professional portals and external internet sites with ongoing content management functions for all NNI internet sites.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Assure compliance with NNI Corporate Visual Identity standards
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Ensure brand/portfolio alignment with customer segments (Payors, Patient Marketing, KOL & Speakers)
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate effectiveness of on line marketing campaigns with regard to format, placement and creative employed for each campaign.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Identify opportunities to coordinate programs across multiple brands/portfolio to ensure scalability, cost savings and alignment
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Maintain project vendor partners, budgets, schedules, testing and quality components.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): May Lead and/or participate in key diabetes governance teams as well as supports key projects
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Participate in PRB review of NNI internet site
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Proactively communicate with Brand team to ensure message alignment and tactical “sign off” prior to implementation
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Maintain quality control of all NNI healthcare professional websites assuring no dead links, browser compatibility and other standard quality control processes.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Manage WebTrends/Google Analytics tracking tool to report activity on relevant Internet sites
ePRESCRIBING/EMR/EHR: Develop and execute an ePrescribing strategy/approach
ePRESCRIBING/EMR/EHR: Address identified “eRx” issues raised from home office or in the the field
ePRESCRIBING/EMR/EHR: Proactively work with eRx/EMR/HER companies and NCPDP to develop and enforce standards that will reduce the challenges HCPs face when prescribing our products electronically
ePRESCRIBING/EMR/EHR: Lead, facilitate and organize an eRx Task Force which includes members from Diabetes Marketing, Sales, BioPharm and PCOR
ePRESCRIBING/EMR/EHR: Identify, select and manage eRx/EMR/EHR vendor(s)
ePRESCRIBING/EMR/EHR: Collaborate with COEs and Brand Teams as a subject matter expert in evaluating and selecting “marketing” opportunities within eRX/EMR/EHR systems
ePRESCRIBING/EMR/EHR: Serve as a subject matter expert in supporting new product launches within eRx/EMR/EHR systems
ePRESCRIBING/EMR/EHR: Develop and execute training materials/courses around eRx/EMR/EHR systems to raise an understanding and awareness in home-office and in the field around electronic prescribing… including but not limited to the “help desk” service to address identified issues
ePRESCRIBING/EMR/EHR: Monitor and communicate changes in the eRx/EMR/EHR landscape including but not limited to vendor capabilities and trends
PHYSICAL REQUIREMENTS:
Less than 20% overnight travel
DEVELOPMENT OF PEOPLE:
Not Applicable
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
A Bachelor’s Degree in Marketing, IT or related field required. Advanced degree preferred.
A minimum of 5 years of relationship, direct or database marketing experience demonstrating a steady career progression with increasing role of responsibility.
Extensive knowledge and experience in designing and implementing project plans.
Familiar with relational database structures and database management applications.
Planning, Execution and Follow-Up- effectively prioritizes and spends his/her time and the time of others on what is important. Develops accurate short and long term plans, forecasting and business analysis. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management.
The ability to think analytically, evaluate data and develop programs to test the effectiveness of tactics.
Department DM - DIGITAL STRATEGY
Position Location US - Princeton, NJ
City Princeton
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 10 - 20%
Title Manager Digital Strategy - ePrescribing
Job Category Marketing
Job Description PURPOSE:
Accountable to assist in the development and implementation of Healthcare Professional Relationship Marketing initiatives to achieve key brand & company objectives. Responsible to develop and coordinate Center of Excellence (COE) area strategies and tactics based on brand/portfolio strategy. Ensures initiatives are aligned to key managed markets and brand strategies by proactively communicating with Brand team prior to implementation. Acts as the expert and strategist for designated customer segment; ensuring brand/portfolio alignment. Partners with Brand teams to identify key metrics and evaluates ROI/impact of programs; collaborates with brand teams in making course corrections if needed. Acts as the leader and point person for tactical execution within designated segment – drives the brand materials.
RELATIONSHIPS:
Reports to the Director of Digital Strategy. Interacts with all Brand Marketing functions, working in close collaboration with Brand Leads. Other internal relationships include Medical, Managed Markets, Corporate Communications and Public Affairs, Regulatory, Sales, PCOR, and Legal. Will also interact with NNA/S on International eBusiness Projects and outside organizations as required.
ESSENTIAL FUNCTIONS:
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Maintain integration of all existing customer data from various touchpoints into the centralized prescriber promotional database.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Manage relationships with external vendors to ensure that data is received in appropriate format and loaded into database.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Provide direction on strategy development for maximizing the use of and return to Novo Nordisk for customer data for all programs implemented across brand teams.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Work with fulfillment vendors or agencies of record to implement new programs.
HCP RM: Assist in developing in depth knowledge of relevant HCP customers including demographic profile, channel & content preferences as basis for relationship marketing program development & execution
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Assist in developing integrated, multi-channel communications strategies and tactics to drive healthcare professionals to NNI customer touchpoints, both on-line and off-line.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Assist in the development and implementation of all NNI healthcare professional portals and external internet sites with ongoing content management functions for all NNI internet sites.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Assure compliance with NNI Corporate Visual Identity standards
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Ensure brand/portfolio alignment with customer segments (Payors, Patient Marketing, KOL & Speakers)
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate effectiveness of on line marketing campaigns with regard to format, placement and creative employed for each campaign.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Identify opportunities to coordinate programs across multiple brands/portfolio to ensure scalability, cost savings and alignment
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Maintain project vendor partners, budgets, schedules, testing and quality components.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): May Lead and/or participate in key diabetes governance teams as well as supports key projects
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Participate in PRB review of NNI internet site
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Proactively communicate with Brand team to ensure message alignment and tactical “sign off” prior to implementation
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Maintain quality control of all NNI healthcare professional websites assuring no dead links, browser compatibility and other standard quality control processes.
HEALTHCARE PROFESSIONAL RELATIONSHIP MARKETING (HCP RM): Manage WebTrends/Google Analytics tracking tool to report activity on relevant Internet sites
ePRESCRIBING/EMR/EHR: Develop and execute an ePrescribing strategy/approach
ePRESCRIBING/EMR/EHR: Address identified “eRx” issues raised from home office or in the the field
ePRESCRIBING/EMR/EHR: Proactively work with eRx/EMR/HER companies and NCPDP to develop and enforce standards that will reduce the challenges HCPs face when prescribing our products electronically
ePRESCRIBING/EMR/EHR: Lead, facilitate and organize an eRx Task Force which includes members from Diabetes Marketing, Sales, BioPharm and PCOR
ePRESCRIBING/EMR/EHR: Identify, select and manage eRx/EMR/EHR vendor(s)
ePRESCRIBING/EMR/EHR: Collaborate with COEs and Brand Teams as a subject matter expert in evaluating and selecting “marketing” opportunities within eRX/EMR/EHR systems
ePRESCRIBING/EMR/EHR: Serve as a subject matter expert in supporting new product launches within eRx/EMR/EHR systems
ePRESCRIBING/EMR/EHR: Develop and execute training materials/courses around eRx/EMR/EHR systems to raise an understanding and awareness in home-office and in the field around electronic prescribing… including but not limited to the “help desk” service to address identified issues
ePRESCRIBING/EMR/EHR: Monitor and communicate changes in the eRx/EMR/EHR landscape including but not limited to vendor capabilities and trends
PHYSICAL REQUIREMENTS:
Less than 20% overnight travel
DEVELOPMENT OF PEOPLE:
Not Applicable
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
A Bachelor’s Degree in Marketing, IT or related field required. Advanced degree preferred.
A minimum of 5 years of relationship, direct or database marketing experience demonstrating a steady career progression with increasing role of responsibility.
Extensive knowledge and experience in designing and implementing project plans.
Familiar with relational database structures and database management applications.
Planning, Execution and Follow-Up- effectively prioritizes and spends his/her time and the time of others on what is important. Develops accurate short and long term plans, forecasting and business analysis. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management.
The ability to think analytically, evaluate data and develop programs to test the effectiveness of tactics.
Department DM - DIGITAL STRATEGY
Position Location US - Princeton, NJ
City Princeton
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 10 - 20%