Requisition ID 14182BR
Title SR MANAGER - HCP MEDIA
Job Category Marketing
Job Description PURPOSE:
Develops and implements HCP RM Media Strategy to ensure the achievement of brand goals and objectives. Responsible for exploring new, innovative/emerging channels to reach HCPs. Work closely with Patient RM Media, HCP RM, Digital Strategy the brand teams to ensure media and channel synergies. Serves as the media, awareness and acquisition lead within the Digital Strategy COE. Internal expert on media and acquisition initiatives to deliver on brand/portfolio needs and goals. Sets the strategy and approach to NNI brand and unbranded awareness initiatives, working closely related internal stakeholder groups.
RELATIONSHIPS:
Reports to the Director of Digital Strategy. Works closely with other Digital Strategy peers, Brand Managers and other units within Diabetes Marketing. Other internal relationships include relations with Medical, Managed Markets, Regulatory, Sales and Legal personnel, and international colleagues. External relationships include relations with professional services vendors as well as key patient organizations.
ESSENTIAL FUNCTIONS:
Brand Planning:
• Accountable to manage the brand/portfolio HCP media budget process for designated area - makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
• Develop and present compelling HCP Media plans for management endorsement.
• Develops and executes HCP media plans through the extended brand team and aligning with Patient Centric Marketing to ensure we are not competing against ourselves in media buys.
• Develops media related HCP promotional materials – collaborate with COE for respective expertise in customer segment.
• Execute the effective integration of various marketing tactics – medical education, advertising, public relations, sales force, patient education, etc.
• Lead and/or assist in the development of plans and strategic marketing plans for new and current products. This includes working with the relevant units to ensure in-depth market analysis, effective market research activities, thought leader development, forecasting, pricing strategy, etc.
• Manage all aspects of the HCP media marketing mix including promotion, pricing, distribution, and product developments and/or changes.
• Work closely with all cross – functional areas (for example; patient centricity, field sales, regulatory) to ensure successful development and execution of marketing plans.
• Work effectively with international colleagues for new product launches.
Digital Strategy And Integration:
• Acquire and utilize knowledge across the current spectrum of leading edge online tools and technologies into NNI web presence.
• Develop and communicate NNI online strategy to current and prospective stakeholders.
• Develop strategic partnerships with digital/online companies that will benefit NNI.
• Work with digital/online Cross Functional Working Team in integrating brand specific initiatives into overall NNI infrastructure
Industry Best Practices:
• Benchmark web sites, media efforts and portals against industry and create plan to provide continuous improvement.
• Develop, maintain and comply with best practices for web site design, layout, navigation and communication of privacy and disclaimer information.
• Maintain knowledge of current search engine technology and ensure that NNI sites are optimized to current standards.
• Update and continue to utilize best practices for online promotion to health care providers.
Market Analyses:
• Analyze and define the market and provide accurate interaction projections/forecasts for existing products.
• Develop and maintain key contacts with different target audiences to fully understand marketplace dynamics.
• Develop marketing/media input to extended brand teams in order to maximize brand income.
• Provide guidance to market research plans for assigned products.
Promotions:
• Assist in leading key HCP RM/Digital Strategy initiatives as needed by brand team.
• Assist in other brand functions as needed including special projects and process improvement initiatives.
• Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales.
• Develop and implement marketing plan with promotional budget responsibility. Implement promotional tactics within budget parameters.
• Liaison to other NNI functions as needed to support brand initiatives.
• Manage the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs.
• Select and manage professional services to create effective launch programs to maximize return on investment. This includes symposia, speaker’s programs, print materials, and Phase IV studies.
Web Site Management:
• Develop, update and maintain best practices for online promotion to health care providers.
• Maintain all HCP NNI sites in compliance with CVI and Corporate Branding Guidelines
• Responsible for managing the media budget for all NNI HCP marketing initiatives. Coordinate and manage the vendor relationship, media planning, media purchase and media optimization for HCP marketing efforts. Work closely with brand teams, Procurement and agency partners with the goal of achieving media efficiencies and effectiveness.
• Works closely with Marketing Effectiveness to establish, own and defend metrics necessary to track impact and success of awareness and acquisition initiatives.
• Works with “brand account managers” or “brand point leads” to ensure alignment on needs and execution plans are in place
Additional Information PHYSICAL REQUIREMENTS:
Approximately 30% overnight travel.
DEVELOPMENT OF PEOPLE:
Ensure that reporting personnel have 3P forms with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process. Ensure that the IDP forms include completed Learning and Aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility. Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 2+ years supervisory experience is preferred.
• 8+ years progressive marketing/brand management/agency and sales experience demonstrating a steady career progression with increasing roles of responsibility within the pharmaceutical industry.
• A Bachelor’s degree or equivalent experience, MBA preferred.
• Ability to work on cross functional teams
• Expertise in media planning and buying is required.
• Planning, Execution and Follow-Up – effectively prioritizes and spends his/her time and the time of other on what is important. Develops accurate short and long term plans. Ensures timely execution and follow-up.
• Meets deadlines. Anticipates problems and roadblocks to avoid crisis management.
Department DM - DIGITAL STRATEGY & OPS
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 20 - 30%
Title SR MANAGER - HCP MEDIA
Job Category Marketing
Job Description PURPOSE:
Develops and implements HCP RM Media Strategy to ensure the achievement of brand goals and objectives. Responsible for exploring new, innovative/emerging channels to reach HCPs. Work closely with Patient RM Media, HCP RM, Digital Strategy the brand teams to ensure media and channel synergies. Serves as the media, awareness and acquisition lead within the Digital Strategy COE. Internal expert on media and acquisition initiatives to deliver on brand/portfolio needs and goals. Sets the strategy and approach to NNI brand and unbranded awareness initiatives, working closely related internal stakeholder groups.
RELATIONSHIPS:
Reports to the Director of Digital Strategy. Works closely with other Digital Strategy peers, Brand Managers and other units within Diabetes Marketing. Other internal relationships include relations with Medical, Managed Markets, Regulatory, Sales and Legal personnel, and international colleagues. External relationships include relations with professional services vendors as well as key patient organizations.
ESSENTIAL FUNCTIONS:
Brand Planning:
• Accountable to manage the brand/portfolio HCP media budget process for designated area - makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
• Develop and present compelling HCP Media plans for management endorsement.
• Develops and executes HCP media plans through the extended brand team and aligning with Patient Centric Marketing to ensure we are not competing against ourselves in media buys.
• Develops media related HCP promotional materials – collaborate with COE for respective expertise in customer segment.
• Execute the effective integration of various marketing tactics – medical education, advertising, public relations, sales force, patient education, etc.
• Lead and/or assist in the development of plans and strategic marketing plans for new and current products. This includes working with the relevant units to ensure in-depth market analysis, effective market research activities, thought leader development, forecasting, pricing strategy, etc.
• Manage all aspects of the HCP media marketing mix including promotion, pricing, distribution, and product developments and/or changes.
• Work closely with all cross – functional areas (for example; patient centricity, field sales, regulatory) to ensure successful development and execution of marketing plans.
• Work effectively with international colleagues for new product launches.
Digital Strategy And Integration:
• Acquire and utilize knowledge across the current spectrum of leading edge online tools and technologies into NNI web presence.
• Develop and communicate NNI online strategy to current and prospective stakeholders.
• Develop strategic partnerships with digital/online companies that will benefit NNI.
• Work with digital/online Cross Functional Working Team in integrating brand specific initiatives into overall NNI infrastructure
Industry Best Practices:
• Benchmark web sites, media efforts and portals against industry and create plan to provide continuous improvement.
• Develop, maintain and comply with best practices for web site design, layout, navigation and communication of privacy and disclaimer information.
• Maintain knowledge of current search engine technology and ensure that NNI sites are optimized to current standards.
• Update and continue to utilize best practices for online promotion to health care providers.
Market Analyses:
• Analyze and define the market and provide accurate interaction projections/forecasts for existing products.
• Develop and maintain key contacts with different target audiences to fully understand marketplace dynamics.
• Develop marketing/media input to extended brand teams in order to maximize brand income.
• Provide guidance to market research plans for assigned products.
Promotions:
• Assist in leading key HCP RM/Digital Strategy initiatives as needed by brand team.
• Assist in other brand functions as needed including special projects and process improvement initiatives.
• Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales.
• Develop and implement marketing plan with promotional budget responsibility. Implement promotional tactics within budget parameters.
• Liaison to other NNI functions as needed to support brand initiatives.
• Manage the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs.
• Select and manage professional services to create effective launch programs to maximize return on investment. This includes symposia, speaker’s programs, print materials, and Phase IV studies.
Web Site Management:
• Develop, update and maintain best practices for online promotion to health care providers.
• Maintain all HCP NNI sites in compliance with CVI and Corporate Branding Guidelines
• Responsible for managing the media budget for all NNI HCP marketing initiatives. Coordinate and manage the vendor relationship, media planning, media purchase and media optimization for HCP marketing efforts. Work closely with brand teams, Procurement and agency partners with the goal of achieving media efficiencies and effectiveness.
• Works closely with Marketing Effectiveness to establish, own and defend metrics necessary to track impact and success of awareness and acquisition initiatives.
• Works with “brand account managers” or “brand point leads” to ensure alignment on needs and execution plans are in place
Additional Information PHYSICAL REQUIREMENTS:
Approximately 30% overnight travel.
DEVELOPMENT OF PEOPLE:
Ensure that reporting personnel have 3P forms with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process. Ensure that the IDP forms include completed Learning and Aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility. Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 2+ years supervisory experience is preferred.
• 8+ years progressive marketing/brand management/agency and sales experience demonstrating a steady career progression with increasing roles of responsibility within the pharmaceutical industry.
• A Bachelor’s degree or equivalent experience, MBA preferred.
• Ability to work on cross functional teams
• Expertise in media planning and buying is required.
• Planning, Execution and Follow-Up – effectively prioritizes and spends his/her time and the time of other on what is important. Develops accurate short and long term plans. Ensures timely execution and follow-up.
• Meets deadlines. Anticipates problems and roadblocks to avoid crisis management.
Department DM - DIGITAL STRATEGY & OPS
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 20 - 30%