Requisition ID 14173BR
Title BRAND MANAGER - VICTOZA
Job Category Marketing
Job Description PURPOSE:
Accountable to assist in the development and implementation of the overall strategy, key strategic imperatives, positioning and messaging for assigned products in order to ensure the achievement of Novo Nordisk P&L goals. Responsible to assist in the development, execution and implementation of annual brand tactical plan while ensuring brand/portfolio alignment with customer segments. Participates in cross-functional EBTs for designated brand and interacts extensively with the other functions within Novo Nordisk. Accountable for the implementation of marketing activities for Victoza® while refining messaging to specific customer segment and ensuring brand alignment of all initiatives within Diabetes Marketing. Develops key messages and positioning for that brand and proactively communicates with Portfolio Leads and others to ensure transparent communications within and outside the department.
RELATIONSHIPS:
Reports to the Brand Director Victoza. Works closely with other Brand Managers and other units within Diabetes Marketing. Other internal relationships include relationships with Sales Training, Medical, Managed Markets, Regulatory, Sales and Legal personnel, and international colleagues. External relationships include relations with professional services vendors.
ESSENTIAL FUNCTIONS:
Brand Planning:
• Assists in developing and coordinating overall brand plan, ensuring alignment of brand positioning and messaging
• Develop and present compelling plans for management endorsement.
• Develops and executes marketing plans through the extended brand team.
• Develops personal and non-personal HCP promotional materials – collaborate with COE for respective expertise in customer segment
• Execute the effective integration of various marketing tactics – medical education, advertising, public relations, sales force, patient education, etc.
• Work closely with all cross – functional areas (for example; medical, field sales, regulatory) to ensure successful development and execution of marketing plans.
• Work effectively with international colleagues.
Brand Team Leadership (May Be Applicable):
• Champions the Triple Bottom Line in brand development, strategy and tactical initiatives.
• Clarifies vision, mission and long-term goals for the cross-functional members.
• Coordinates a cross-functional team of interdepartmental members for brand activities and assures strategic alignment.
• Understands Novo Nordisk’s values and their importance to business results.
Market Analyses:
• Analyze and define the market and provide accurate sales projections/forecasts for existing products.
• Develop and maintain key contacts with different target audiences to fully understand marketplace dynamics.
• Develop marketing input to extended brand teams in order to maximize brand income.
• Provide guidance to market research plans for assigned products.
Promotions:
• Assist in leading key non-Patient Marketing/HCP RM initiatives as needed by brand team.
• Assist in other brand functions as needed including special projects and process improvement initiatives.
• Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales.
• Develop and implement marketing plan with promotional budget responsibility. Implement promotional tactics within budget parameters.
• Liaison to other NNI functions as needed to support brand initiatives.
• Manage the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs.
• Select and manage professional services to create effective launch programs to maximize return on investment. This includes symposia, speaker’s programs, print materials, and Phase IV studies.
PHYSICAL REQUIREMENTS:
Approximately 30% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A Bachelor’s degree or equivalent experience, MBA preferred
• At least three (3) to five (5) years sales and/or Brand management/marketing experience within the pharmaceutical industry required.
• Planning, Execution and Follow-Up – effectively prioritizes and spends his/her time and the time of other on what is important. Develops accurate short and long term plans. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management.
• The ability to work on cross functional teams.
Department DM - VICTOZA (3)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 20 - 30%
Title BRAND MANAGER - VICTOZA
Job Category Marketing
Job Description PURPOSE:
Accountable to assist in the development and implementation of the overall strategy, key strategic imperatives, positioning and messaging for assigned products in order to ensure the achievement of Novo Nordisk P&L goals. Responsible to assist in the development, execution and implementation of annual brand tactical plan while ensuring brand/portfolio alignment with customer segments. Participates in cross-functional EBTs for designated brand and interacts extensively with the other functions within Novo Nordisk. Accountable for the implementation of marketing activities for Victoza® while refining messaging to specific customer segment and ensuring brand alignment of all initiatives within Diabetes Marketing. Develops key messages and positioning for that brand and proactively communicates with Portfolio Leads and others to ensure transparent communications within and outside the department.
RELATIONSHIPS:
Reports to the Brand Director Victoza. Works closely with other Brand Managers and other units within Diabetes Marketing. Other internal relationships include relationships with Sales Training, Medical, Managed Markets, Regulatory, Sales and Legal personnel, and international colleagues. External relationships include relations with professional services vendors.
ESSENTIAL FUNCTIONS:
Brand Planning:
• Assists in developing and coordinating overall brand plan, ensuring alignment of brand positioning and messaging
• Develop and present compelling plans for management endorsement.
• Develops and executes marketing plans through the extended brand team.
• Develops personal and non-personal HCP promotional materials – collaborate with COE for respective expertise in customer segment
• Execute the effective integration of various marketing tactics – medical education, advertising, public relations, sales force, patient education, etc.
• Work closely with all cross – functional areas (for example; medical, field sales, regulatory) to ensure successful development and execution of marketing plans.
• Work effectively with international colleagues.
Brand Team Leadership (May Be Applicable):
• Champions the Triple Bottom Line in brand development, strategy and tactical initiatives.
• Clarifies vision, mission and long-term goals for the cross-functional members.
• Coordinates a cross-functional team of interdepartmental members for brand activities and assures strategic alignment.
• Understands Novo Nordisk’s values and their importance to business results.
Market Analyses:
• Analyze and define the market and provide accurate sales projections/forecasts for existing products.
• Develop and maintain key contacts with different target audiences to fully understand marketplace dynamics.
• Develop marketing input to extended brand teams in order to maximize brand income.
• Provide guidance to market research plans for assigned products.
Promotions:
• Assist in leading key non-Patient Marketing/HCP RM initiatives as needed by brand team.
• Assist in other brand functions as needed including special projects and process improvement initiatives.
• Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales.
• Develop and implement marketing plan with promotional budget responsibility. Implement promotional tactics within budget parameters.
• Liaison to other NNI functions as needed to support brand initiatives.
• Manage the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs.
• Select and manage professional services to create effective launch programs to maximize return on investment. This includes symposia, speaker’s programs, print materials, and Phase IV studies.
PHYSICAL REQUIREMENTS:
Approximately 30% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• A Bachelor’s degree or equivalent experience, MBA preferred
• At least three (3) to five (5) years sales and/or Brand management/marketing experience within the pharmaceutical industry required.
• Planning, Execution and Follow-Up – effectively prioritizes and spends his/her time and the time of other on what is important. Develops accurate short and long term plans. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management.
• The ability to work on cross functional teams.
Department DM - VICTOZA (3)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 20 - 30%