Requisition ID 19203BR
Title Senior Brand Manager - Market Shaping
Job Category Marketing
Job Description PURPOSE:
Will serve as lead of execution and alignment around national market shaping tactics across the portfolio of brands, taking into account product lifecycle (new indication, formulation changes, etc.).
Owns assigned in-line brand(s) within the respective customer segment. Acts as a leader and point person for tactical execution within designated segments - drives the market shaping brand materials/curriculum development. Proactively communicates with Brand Leads to sign off on tactics and alignment. Makes decisions for designated customer segment with key input from each brand. Serves as point person for non DBM functional areas e.g. Trade, MMSO etc. Communicates brand strategy, positioning, etc. Provides key input into in the brand planning process.
This position is accountable for leading the development and implementation of life cycle management business plans for assigned in-line brands (including devices). Incumbent takes a lead role on extended brand teams (when appropriate) and interacts extensively with other functions within Novo Nordisk.
RELATIONSHIPS:
Reports to the Associate Brand Director for In-line brands, Market Shaping, Diabetes Brand Marketing. Key internal relationships include medical affairs, global marketing, marketing, legal, and regulatory. Other internal relationships include Managed Care, Trade, Government Affairs and international marketing. External relationships include relations with leading key opinion leaders, clinicians and professional services vendors.
ESSENTIAL FUNCTIONS:
MARKET SHAPING:
* Accountable to manage the brand/portfolio budget process for designated brand(s)/area - makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
* Lead execution of national market shaping tactics across the portfolio of brands, taking into account product lifecycle (new indication, formulation changes, etc.)
* Contribute to the strategic development of annual market shaping plans, aligned with commercial brand strategies across the diabetes portfolio
* Develop strong relationships with leading key opinion leaders/thought leaders to integrate into market shaping activities.
* Drive strategic (LCM) advisory boards and provide commercial input for DBM portfolio strategy. Lead advisory board development and execution for assigned brand(s).
* Provide oversight for Publication Execution Plan including publication database. Ensure proactive management of known publications for assigned brand(s) and develop publication responses to communicate key publications to speakers and advise brand(s) on key messages to consider for sales aids/activities.
* Ensure ongoing monitoring of all portfolio market shaping activities to ensure they are meeting established criteria/key value metrics and if not meeting criteria/metrics proactively implement corrective measures.
* Forges strong relationships with International Marketing to maximize portfolio market shaping activities.
* Interact extensively with KOLs, medical affairs, and global medical/marketing to determine strategies to manage the portfolio of diabetes brands to maximize sales performance.
* Proactively identify strategies, activities and future direction for promotional medical education based on evaluation of competitive landscape. Makes appropriate recommendations to Senior Director and Diabetes Management team.
* Provides strategic guidance to market shaping team on all areas of market shaping function – including 1) advocacy development 2) promotional medical education etc.
* Work effectively with internal colleagues (i.e. marketing, medical affairs, publication planning, commercial effectiveness, health economics, etc.) to contribute to the development of an effective portfolio strategic life-cycle plan.
TEAM RESPONSIBILITY:
* Serve as lead for alignment of Digital and Nationally focused market shaping assets assuring key metrics are established and monitored in an effort to drive continuous improvement around program execution
* Assume broader role in working cross functionally across the organization, showing collaboration and strategic thinking with other departments.
* Serve as coach & mentor to junior managers in Market Shaping team to advise on Portfolio Market Shaping strategy & tactics.
* Serve as expert market shaping liaison within the diabetes portfolio marketing department
PHYSICAL REQUIREMENTS:
* Approximately 35% overnight travel – domestic and international
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
* A Bachelor’s degree or equivalent experience. MBA or graduate degree preferred.
* A five (5) year life cycle management and brand/medical marketing experience within the pharmaceutical industry required. Experience within a medical education/communications agency is also included.
* A key knowledge of how to develop and implement market shaping /medical education programs required
* Clinical understanding of diabetes management is preferred
* Outstanding planning and organizational skills with exceptionally high attention to detail
* The ability to manage and track budgets effectively across numerous projects
* The ability to manage multiple projects with tight deadlines at one time
Department DM - MARKET SHAPING (1a)
Position Location US - Princeton, NJ
City Princeton
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 30 - 40%
Title Senior Brand Manager - Market Shaping
Job Category Marketing
Job Description PURPOSE:
Will serve as lead of execution and alignment around national market shaping tactics across the portfolio of brands, taking into account product lifecycle (new indication, formulation changes, etc.).
Owns assigned in-line brand(s) within the respective customer segment. Acts as a leader and point person for tactical execution within designated segments - drives the market shaping brand materials/curriculum development. Proactively communicates with Brand Leads to sign off on tactics and alignment. Makes decisions for designated customer segment with key input from each brand. Serves as point person for non DBM functional areas e.g. Trade, MMSO etc. Communicates brand strategy, positioning, etc. Provides key input into in the brand planning process.
This position is accountable for leading the development and implementation of life cycle management business plans for assigned in-line brands (including devices). Incumbent takes a lead role on extended brand teams (when appropriate) and interacts extensively with other functions within Novo Nordisk.
RELATIONSHIPS:
Reports to the Associate Brand Director for In-line brands, Market Shaping, Diabetes Brand Marketing. Key internal relationships include medical affairs, global marketing, marketing, legal, and regulatory. Other internal relationships include Managed Care, Trade, Government Affairs and international marketing. External relationships include relations with leading key opinion leaders, clinicians and professional services vendors.
ESSENTIAL FUNCTIONS:
MARKET SHAPING:
* Accountable to manage the brand/portfolio budget process for designated brand(s)/area - makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
* Lead execution of national market shaping tactics across the portfolio of brands, taking into account product lifecycle (new indication, formulation changes, etc.)
* Contribute to the strategic development of annual market shaping plans, aligned with commercial brand strategies across the diabetes portfolio
* Develop strong relationships with leading key opinion leaders/thought leaders to integrate into market shaping activities.
* Drive strategic (LCM) advisory boards and provide commercial input for DBM portfolio strategy. Lead advisory board development and execution for assigned brand(s).
* Provide oversight for Publication Execution Plan including publication database. Ensure proactive management of known publications for assigned brand(s) and develop publication responses to communicate key publications to speakers and advise brand(s) on key messages to consider for sales aids/activities.
* Ensure ongoing monitoring of all portfolio market shaping activities to ensure they are meeting established criteria/key value metrics and if not meeting criteria/metrics proactively implement corrective measures.
* Forges strong relationships with International Marketing to maximize portfolio market shaping activities.
* Interact extensively with KOLs, medical affairs, and global medical/marketing to determine strategies to manage the portfolio of diabetes brands to maximize sales performance.
* Proactively identify strategies, activities and future direction for promotional medical education based on evaluation of competitive landscape. Makes appropriate recommendations to Senior Director and Diabetes Management team.
* Provides strategic guidance to market shaping team on all areas of market shaping function – including 1) advocacy development 2) promotional medical education etc.
* Work effectively with internal colleagues (i.e. marketing, medical affairs, publication planning, commercial effectiveness, health economics, etc.) to contribute to the development of an effective portfolio strategic life-cycle plan.
TEAM RESPONSIBILITY:
* Serve as lead for alignment of Digital and Nationally focused market shaping assets assuring key metrics are established and monitored in an effort to drive continuous improvement around program execution
* Assume broader role in working cross functionally across the organization, showing collaboration and strategic thinking with other departments.
* Serve as coach & mentor to junior managers in Market Shaping team to advise on Portfolio Market Shaping strategy & tactics.
* Serve as expert market shaping liaison within the diabetes portfolio marketing department
PHYSICAL REQUIREMENTS:
* Approximately 35% overnight travel – domestic and international
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
* A Bachelor’s degree or equivalent experience. MBA or graduate degree preferred.
* A five (5) year life cycle management and brand/medical marketing experience within the pharmaceutical industry required. Experience within a medical education/communications agency is also included.
* A key knowledge of how to develop and implement market shaping /medical education programs required
* Clinical understanding of diabetes management is preferred
* Outstanding planning and organizational skills with exceptionally high attention to detail
* The ability to manage and track budgets effectively across numerous projects
* The ability to manage multiple projects with tight deadlines at one time
Department DM - MARKET SHAPING (1a)
Position Location US - Princeton, NJ
City Princeton
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 30 - 40%