Requisition ID 14185BR
Title ASSOCIATE BRAND DIRECTOR, PATIENT MARKETING - LEVEMIR
Job Category Marketing
Job Description PURPOSE:
Associate Brand Director – Levemir Patient Marketing is accountable for the development and execution of strategic and tactical plans to drive the achievement of Levemir business objectives which include: Anchor Budget (AB) sales revenue, brand-specific and overall analog market shares (value and volume), and TRx, NBRx goals,. Drives the development of patient strategies and implementation of tactics. Works closely with Marketing Effectiveness to establish, own and defend the brand forecast. Leads the patient areas of the Extended Brand Team (EBT) and is responsible for the Patient Marketing Brand Plan. Develops key messages and positioning for that brand and works collaboratively with the Centers of Excellence (COEs) to architect, plan, execute and measure the patient marketing plans. Ensures brand alignment for all initiatives. Coordinates communication of appropriate patient marketing efforts for POA meetings.
RELATIONSHIPS:
Reports to the VP – Levemir. Works closely with other internal functional areas including Patient Marketing, Multi-Channel Marketing, Multi-Cultural Marketing, Database and Process Operations, Customer Care, Diabetes Sales, Managed Markets Sales, Managed Markets Strategy and Operations, Medical, Commercial Eeffectiveness, Legal, and Diabetes Brand Marketing: PCP, Trade, Institutions and Market Shaping, as well as Global Marketing and Medical colleagues. Other relationships include external vendors/agencies, consultants as well as key opinion leaders and professional organizations.
ESSENTIAL FUNCTIONS:
Brand Leadership/Planning:
• Accountable to manage the diabetes marketing patient budget - makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Manage agencies to deliver on strategy, on budget work efficiently. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
• Active participant on Patient Centric Working Team which is responsible for providing patient-centric oversight for integration of all patient and stakeholder related strategies and portfolio initiatives.
• Develop and present compelling plans for management endorsement.
• Lead the development of strategic patient relationship marketing plans and the tactical implementation for key diabetes products. This includes in-depth market analysis, market research activities, consumer promotion etc.
• Lead the effective execution of various marketing tactics including RM programs, advertising, patient education, media management, integration with key stakeholders, etc.
• Work effectively with key support functions to ensure alignment with the brand objectives and goals.
Brand Market Analyses:
• Develop patient marketing input to strategic business teams in order to maximize portfolio sales.
• Effectively addresses competitive obstacles for the brands through innovative Relationship Marketing approaches through the course of the year.
• Help develop, manage and disseminate portfolio promotional campaign and coordinate training programs and needs with Sales Training within the POA cycle including coordination of involved internal and external suppliers/agencies, and with input where appropriate from sales.
• Support the definition of the patient market and its analysis to impact development of accurate sales projections/forecasts.
• Work closely with the Business Analytics group to ensure appropriate metrics are in place to measure ROI.
PHYSICAL REQUIREMENTS:
Approximately 35% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 7-10 years progressive sales and brand management/marketing experience within the pharmaceutical industry required of which 2 years was in a Sr. Brand Manager role or equivalent. 3-5 years U.S. patient/consumer marketing experience required with strong DTC/DTP understanding.
• A Bachelor’s degree or equivalent required. MBA preferred.
• Previous management and team leadership experience highly preferred.
• Relationship marketing experience preferred.
• Agency or agency management experience required.
Department DM - LEVEMIR & INS DEG FRANCHISE (5)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 30 - 40%
Title ASSOCIATE BRAND DIRECTOR, PATIENT MARKETING - LEVEMIR
Job Category Marketing
Job Description PURPOSE:
Associate Brand Director – Levemir Patient Marketing is accountable for the development and execution of strategic and tactical plans to drive the achievement of Levemir business objectives which include: Anchor Budget (AB) sales revenue, brand-specific and overall analog market shares (value and volume), and TRx, NBRx goals,. Drives the development of patient strategies and implementation of tactics. Works closely with Marketing Effectiveness to establish, own and defend the brand forecast. Leads the patient areas of the Extended Brand Team (EBT) and is responsible for the Patient Marketing Brand Plan. Develops key messages and positioning for that brand and works collaboratively with the Centers of Excellence (COEs) to architect, plan, execute and measure the patient marketing plans. Ensures brand alignment for all initiatives. Coordinates communication of appropriate patient marketing efforts for POA meetings.
RELATIONSHIPS:
Reports to the VP – Levemir. Works closely with other internal functional areas including Patient Marketing, Multi-Channel Marketing, Multi-Cultural Marketing, Database and Process Operations, Customer Care, Diabetes Sales, Managed Markets Sales, Managed Markets Strategy and Operations, Medical, Commercial Eeffectiveness, Legal, and Diabetes Brand Marketing: PCP, Trade, Institutions and Market Shaping, as well as Global Marketing and Medical colleagues. Other relationships include external vendors/agencies, consultants as well as key opinion leaders and professional organizations.
ESSENTIAL FUNCTIONS:
Brand Leadership/Planning:
• Accountable to manage the diabetes marketing patient budget - makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Manage agencies to deliver on strategy, on budget work efficiently. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
• Active participant on Patient Centric Working Team which is responsible for providing patient-centric oversight for integration of all patient and stakeholder related strategies and portfolio initiatives.
• Develop and present compelling plans for management endorsement.
• Lead the development of strategic patient relationship marketing plans and the tactical implementation for key diabetes products. This includes in-depth market analysis, market research activities, consumer promotion etc.
• Lead the effective execution of various marketing tactics including RM programs, advertising, patient education, media management, integration with key stakeholders, etc.
• Work effectively with key support functions to ensure alignment with the brand objectives and goals.
Brand Market Analyses:
• Develop patient marketing input to strategic business teams in order to maximize portfolio sales.
• Effectively addresses competitive obstacles for the brands through innovative Relationship Marketing approaches through the course of the year.
• Help develop, manage and disseminate portfolio promotional campaign and coordinate training programs and needs with Sales Training within the POA cycle including coordination of involved internal and external suppliers/agencies, and with input where appropriate from sales.
• Support the definition of the patient market and its analysis to impact development of accurate sales projections/forecasts.
• Work closely with the Business Analytics group to ensure appropriate metrics are in place to measure ROI.
PHYSICAL REQUIREMENTS:
Approximately 35% overnight travel.
DEVELOPMENT OF PEOPLE:
Not Applicable.
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
• 7-10 years progressive sales and brand management/marketing experience within the pharmaceutical industry required of which 2 years was in a Sr. Brand Manager role or equivalent. 3-5 years U.S. patient/consumer marketing experience required with strong DTC/DTP understanding.
• A Bachelor’s degree or equivalent required. MBA preferred.
• Previous management and team leadership experience highly preferred.
• Relationship marketing experience preferred.
• Agency or agency management experience required.
Department DM - LEVEMIR & INS DEG FRANCHISE (5)
Position Location US - Princeton, NJ
City Princeton, NJ
State/Provinces US - NJ
Degree Required Bachelor's Degree or equivalent experience
Percent Travel 30 - 40%