Requisition ID 17757BR
Title Associate Director - Marketing Investments
Job Category Commercial Effectiveness
Job Description PURPOSE:
Serves as an internal CoE within Commercial Effectiveness with respect to Return on Investment and Marketing Mix analytics supporting Diabetes Marketing partners and additional Research and Analysis support for Patient Centric Strategy. Provides insight-driven marketing investment consultation to all levels of internal stakeholders via portfolio and brand level analytics that drive evidence-based strategic and tactical decisions. Patient Centric Strategy develops a vision via key Market Research studies and situation analysis, analyzing DTC media efforts and tracking impact of the Diabetes Educators Program on patient outcomes.
Reports to Sr. Director, Marketing Effectiveness within Commercial Effectiveness. Internal relationships include interactions with the DM brand leads, extended brand teams, Centers of Excellence (Patient Marketing, Digital Strategy, Managed Markets and Market Shaping) as well as global ME counterparts and brand teams. Other relationships include interactions with other members in Commercial Effectiveness, Diabetes Sales, Finance, IT and Field Force Execution. External relationships include secondary data vendors and information technology developers. Manages multiple direct reports of varying levels and contingent workers/interns as required.
ESSENTIAL FUNCTIONS:
Monitors budget ensuring that resources are appropriately allocated, and quality of services are maintained while costs remain on track according to budget; Leverage Strategic Sourcing as appropriate to negotiate optimal cost/services for Novo Nordisk.
Creates opportunity analyses and/or supports business cases using innovative quantitative models as needed; documents with detailed assumptions and process. Manages and performs complex subnational and ad-hoc analyses in response to queries posed by brand teams and COEs, Executive Management and/or other key stakeholders in a timely manner. Monitors adherence to samples budget on a monthly basis in collaboration with Diabetes Marketing, Field Force Effectiveness, Field Force Execution, Supply Chain and Finance and reports to management on discrepancies and implications for full year budget. Oversees team of varying levels and ensures they provide other selected business processes with analyses, research, consultation and accompanying presentations as needed.
Close working relationships with key stakeholders in Diabetes Marketing, Sales, Field Force Execution and other Commercial Effectiveness departments. Proactively brings together cross-functional teams to develop solutions to key business issues. Develops presentations with clear storylines to communicate key conclusions and recommendations, driving team from data to insight to action.
Confirm patient centric market research plan properly focused and prioritized against brand needs and Novo Nordisk strategy.
Champion the Triple Bottom Line in Market Research and internal strategy consulting and ensure all contracts are fully compliant with SOPs. Strive to maintain awareness of 'best practices' in market research across industries by maintaining a current familiarity with data sources, MR techniques and MR agencies.
Responsible for oversight of Patient Situation Analysis Development, including meeting with key stakeholders in patient marketing and developing a plan in line with patient and brand strategies. Oversight of Situation Analysis presentation deliverables and workshop through support of Patient Market Research Manager.
Analyzes sample allocation, makes assessments and proposes the most suitable sample optimization program jointly with Diabetes Sales and Marketing. Develops and implements Return on Investment principles for reporting. Ensures consistency of principles across internal and external reporting. Operates as a central hub for all ROI assessments related to Diabetes in the organization, prioritizing high spend and high priority initiatives. Develops and Implements impact KPIs for Diabetes Educators Team through class conversion assessment and Compliance & Persistency tracking in compliance with legal guidance.
Innovative solutions to address key stakeholder needs, provides recommendations, implements and guides team on improvement opportunities to continuously enhance output. Proactively identifies, leads and resources relevant process improvement projects to ensure that Marketing Investments & Patient Insights team is working optimally with data, assessments and stakeholders. Recommends, leads and conducts impact and ROI analysis of key marketing tactics. Supervises, coaches and counsels direct reports on ROI analysis, techniques and related marketing investment analytics processes. Develops ROI forecasts to assess opportunities for future DTC campaigns or other high spend campaigns. Oversees and leads annual Marketing Mix Optimization of in-line (or soon to launch) Diabetes Brands in order to inform brand spend decisions in the subsequent year. Responsible for collaborating with key stakeholders and leading team collection of prior year’s tactics, costs and background on the campaigns and tactics. Packages and communicates results to brand teams and COEs prior to tactical planning sessions.
DEVELOPMENT OF PEOPLE:
Ensures that reporting personnel have 3P forms with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
Ensures that the IDP forms include completed Learning and Aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
Manages the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way of Management
KEY SUCCESS FACTORS:
A bachelor's degree is required; MS or MBA preferred. Ability to balance multiple projects with competing deadlines. Collect and synthesize complex information, making it relevant, understandable and actionable for key stakeholders. Ability to guide members of team toward achieving objectives and sets direction of self and others accordingly. Ability to solve complex, unstructured problems; see big picture from scattered pieces of information and present complex and disparate data in a clear and concise manner. 10+ years relevant experience in marketing, market research, forecasting, sales analysis, finance, pricing, or other related areas; statistical experience required. Alternatively, 5+ years of consulting experience in pharmaceutical industry for top tier consulting firm. Effectively interact with all levels of the organization across multiple functional areas. Excellent writing, presentation, project management and strong influencing skills required. Experience with IMS data or other industry sources preferred. Expert PowerPoint and Excel skills and Advanced SAS skills. MS Access or other database platforms a plus. Prior management experience required. Track record of providing direction and training to team members. Works independently and able to guide members of team toward achieving objectives and sets direction of self and others accordingly.
Department CE - MARKETING INVESTMENTS
Position Location US - Princeton, NJ
City Princeton
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 0 - 10%